Braze is a customer engagement platform focused on multichannel marketing. Their cross-platform analytics can help you understand your engagement and user behavior, but more detail is needed to fully optimize your all of your marketing for revenue.
Using SegMetrics with Braze gives you a cross-platform, single source of truth for the revenue-impact of all your marketing. You can see exactly what channels, campaigns, ads, segments, products, and more are driving your business – and which are wasting your time and money.
All it takes is a few clicks to integrate Braze with SegMetrics. You’ll then see where every dollar of revenue originated.