Connect calls to campaigns
Attribute booked calls and closed deals back to the marketing that sourced them.
Accurate CallRail Analytics
The Easiest CallRail Reporting Dashboards
CallRail tracks inbound phone calls back to the source that generated them. Its call records reach SegMetrics through Zapier and join the same contact timeline as web and email activity, so a lead who phones instead of filling a form is not lost from your reporting.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
How SegMetrics Optimizes Your CallRail Marketing
Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Track long sales cycles
Keep attribution intact across months of follow-up.
Find your best segments
Filter by any action or attribute to see which groups convert and which stall.
A call tracking platform enhancing marketing insights and customer engagement.
CallRail provides detailed call tracking and analytics, enabling businesses to pinpoint exactly where their phone call leads are coming from. It’s an essential tool for understanding the customer journey and optimizing marketing strategies.
By connecting CallRail with SegMetrics through Zapier — and configuring your CallRail for dynamic number insertion to accurately track call sources — you can bridge the gap between call-based leads and your marketing data. This integration allows you to trace revenue and conversions to specific phone calls, giving you a clear view of how your call marketing efforts translate into sales.
Utilize SegMetrics to enhance your CallRail data analysis. Identify which marketing channels drive valuable phone calls, understand the impact of your call strategies on customer conversions, and optimize your campaigns for higher ROI.
Don’t have CallRail yet? Get CallRail. Or go to your CallRail login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Uncover the hidden profit in every part of your funnel
NO MORE BLIND SPOTS
See Which Ads Actually Sell
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.
END-TO-END VISIBILITY
See Leads Beyond Your Website
Sales calls, demos and webinars are often overlooked in standard analytics. That leaves gaps in your funnel.
SegMetrics ties every contact’s action — online or off — to your revenue. Pinpoint the source of every deal, even in long, complex journeys.
DIAGNOSTIC SEGMENTATION
Filter your leads by any action or attribute
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.
What syncs with CallRail
Everything SegMetrics reads from your CallRail account, and how the connection is made.
- What syncs
- Contacts
- Connection
Zapier integration
Connected through Zapier, so you can route data without writing any code.
- Plan level
Basic
Core data sync — available on every SegMetrics plan.
- Category
Call Tracking
Pre-built CallRail dashboards
Deploy any of these inside SegMetrics with one click — they fill themselves in from your CallRail data.
Better Together! Connect CallRail to all your data:
Combine your CallRail data with all the tools you love, and get smarter insights instantly with 130+ integrations.
