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Accurate CallRail Analytics

The Easiest CallRail Reporting Dashboards

Connect CallRail to SegMetrics to reveal deep insights, trace revenue attribution, and map out customer journeys for leads generated via phone calls. Master the KPIs shaping your marketing funnels. SegMetrics: built for marketers, by marketers.

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How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

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How SegMetrics Optimizes Your CallRail Marketing

Connect long sales cycles

Connect the dots through long sales cycles, with tracking for lead magnets, demos, kickstarts and other key activities.

Track which calls drive revenue

Discover which sales conversations made you money and where your top calls come from.

Identify your best call sources

Discover which marketing channels send you leads that turn into customers vs tire-kickers.

Call leads at the best time

Pinpoint the sweet spot when your leads are ready to convert and call at the right moment.

A call tracking platform enhancing marketing insights and customer engagement.

CallRail provides detailed call tracking and analytics, enabling businesses to pinpoint exactly where their phone call leads are coming from. It’s an essential tool for understanding the customer journey and optimizing marketing strategies.

By connecting CallRail with SegMetrics through Zapier — and configuring your CallRail for dynamic number insertion to accurately track call sources — you can bridge the gap between call-based leads and your marketing data. This integration allows you to trace revenue and conversions to specific phone calls, giving you a clear view of how your call marketing efforts translate into sales.

Utilize SegMetrics to enhance your CallRail data analysis. Identify which marketing channels drive valuable phone calls, understand the impact of your call strategies on customer conversions, and optimize your campaigns for higher ROI.

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Trusted by 3,000+ Marketers and Agencies

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Joanna Wiebe, CopyHackers

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

brandan dubbel

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

Uncover the hidden profit in every part of your funnel

NO MORE BLIND SPOTS

See Which Ads Actually Sell

Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.

SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.

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END-TO-END VISIBILITY

See Leads Beyond Your Website

Sales calls, demos and webinars are often overlooked in standard analytics. That leaves gaps in your funnel.

SegMetrics ties every contact’s action — online or off — to your revenue. Pinpoint the source of every deal, even in long, complex journeys.

DIAGNOSTIC SEGMENTATION

Filter your leads by any action or attribute

SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.

Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

Better Together! Connect CallRail to all your data:

Combine your CallRail data with all the tools you love, and get smarter insights instantly with 130+ integrations.
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Discover the untapped profits hiding in your marketing

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