Connect CallRail to SegMetrics to reveal deep insights, trace revenue attribution, and map out customer journeys for leads generated via phone calls. Master the KPIs shaping your marketing funnels. SegMetrics: built for marketers, by marketers.
No matter the size or type of your business, your success shouldn't be compromised by struggling with confusing or conflicting data. Reclaim your clarity and make data-driven decisions with ease. SegMetrics is reliable, easy to set up, integrates with CallRail, and offers clear, actionable marketing insights.
SegMetrics: We'll handle the numbers, you drive marketing success.
"We added SegMetrics to see if it could find answers to questions a client's had
for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds." —
Michelle Warner — Strategy Consultant
CallRail provides detailed call tracking and analytics, enabling businesses to pinpoint exactly where their phone call leads are coming from. It’s an essential tool for understanding the customer journey and optimizing marketing strategies.
By connecting CallRail with SegMetrics through Zapier — and configuring your CallRail for dynamic number insertion to accurately track call sources — you can bridge the gap between call-based leads and your marketing data. This integration allows you to trace revenue and conversions to specific phone calls, giving you a clear view of how your call marketing efforts translate into sales.
Utilize SegMetrics to enhance your CallRail data analysis. Identify which marketing channels drive valuable phone calls, understand the impact of your call strategies on customer conversions, and optimize your campaigns for higher ROI.
"SegMetrics has greatly helped us identify the Ads/Channels that we should focus our ad $$ on. We have a long sales cycle so it has really helped us see what is going on in the customer journey from start to finish. Great tool for us!" — Scott McQuin — Glass Shower Direct
Know the value of your leads based on who they are and what they do. No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.
Create reports and segments based on tags, campaign, lead source, and much more.
It's never been easier to see how many people take a certain action — like click an email
link or opt in for a specific offer — and how those actions lead to revenue.
SegMetrics was built to power the biggest names in the industry.
Get the metrics that actually matter to your business — instantly.
And since we work with your existing data, you can start getting real value in as little
as 5 minutes.
Calculating any of your important metrics in CallRail is tough. We mean really tough. And how confident are you that the numbers you're getting are accurate?
Take the guesswork out of your marketing. Accurately track the most important metrics related to
your marketing campaigns and see how your marketing choices increase (or stall) your growth,
with SegMetrics Smart Reporting.
SegMetrics takes the guesswork out. Accurately track the number of contacts added to
your CallRail account every day, week, month and year.
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you
the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you
can improve your marketing.
Find your most profitable lead sources, scale what works and kill what doesn’t.
Its easy to bet on the winners when you know who they are
“You can just see everything that you want to see without having to dig into the details or look up any numbers on a daily basis. You just automatically have them ping on your dashboard. It’s nice to have the big picture and then be able to get directly into a more detailed view when you need it.”
Read the Case Study