CallRail Revenue Tracking

Accurate Revenue Reporting for CallRail

Connect CallRail to SegMetrics to reveal deep insights, trace revenue attribution, and map out customer journeys for leads generated via phone calls. Master the KPIs shaping your marketing funnels. SegMetrics: built for marketers, by marketers.

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SegMetrics deciphers your CallRail data for you.

No matter the size or type of your business, your success shouldn't be compromised by struggling with confusing or conflicting data. Reclaim your clarity and make data-driven decisions with ease. SegMetrics is reliable, easy to set up, integrates with CallRail, and offers clear, actionable marketing insights.

SegMetrics: We'll handle the numbers, you drive marketing success.

"We added SegMetrics to see if it could find answers to questions a client's had for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds."
— Michelle Warner — Strategy Consultant

CallRail reporting
CallRail analytics

Call Tracking


Integrate CallRail and SegMetrics with our Zapier integration

Using CallRail With SegMetrics

CallRail provides detailed call tracking and analytics, enabling businesses to pinpoint exactly where their phone call leads are coming from. It’s an essential tool for understanding the customer journey and optimizing marketing strategies.

By connecting CallRail with SegMetrics through Zapierand configuring your CallRail for dynamic number insertion to accurately track call sources — you can bridge the gap between call-based leads and your marketing data. This integration allows you to trace revenue and conversions to specific phone calls, giving you a clear view of how your call marketing efforts translate into sales.

Utilize SegMetrics to enhance your CallRail data analysis. Identify which marketing channels drive valuable phone calls, understand the impact of your call strategies on customer conversions, and optimize your campaigns for higher ROI.

Key Features

  • Caller Journey Analytics — Track the full lifecycle of your call leads to understand their path to purchase.
  • Call Conversion Attribution — See how your call campaigns contribute to overall revenue, going beyond the initial conversation and lead capture.
  • Detailed Call Revenue Tracking — Monitor the direct financial impact of your call leads, from first contact to final sale.
  • Customizable Dashboards — Create dynamic, auto-updating dashboards that focus on your call tracking KPIs, perfect for team (or client) collaboration.
  • Revenue to Marketing Connection — Link each dollar earned to the call campaigns and marketing activities that generated that lead, even over extended periods (like weeks, months, or years).
Connect Your CallRail Account

"SegMetrics has greatly helped us identify the Ads/Channels that we should focus our ad $$ on. We have a long sales cycle so it has really helped us see what is going on in the customer journey from start to finish. Great tool for us!"
— Scott McQuin — Glass Shower Direct

Why SegMetrics and CallRail?

Real Lifetime Lead Values

Know the value of your leads based on who they are and what they do. No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.

Powerful List Segmentation

Create reports and segments based on tags, campaign, lead source, and much more. It's never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.

The Metrics that Matter

SegMetrics was built to power the biggest names in the industry. Get the metrics that actually matter to your business — instantly.

And since we work with your existing data, you can start getting real value in as little as 5 minutes.

Lead Insights

See Why Leads Become Customers

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Sales Velocity

Track ROI Over Customer Lifetime

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Visitor Journey Tracking

Follow Every Step Your Leads Take

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Trusted by 3,000+ Digital Marketers
Just a few of the companies improving their marketing with SegMetrics. Read customer success stories here.

Say Goodbye to Excel Exports

Calculating any of your important metrics in CallRail is tough.

We mean really tough.

And how confident are you that the numbers you're getting are accurate?

And Hello to Smart Reporting

Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting.

SegMetrics takes the guesswork out. Accurately track the number of contacts added to your CallRail account every day, week, month and year.

SegMetrics is your complete
marketing analytics toolset in one package

The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.

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Rolling Reports

Quickly Identify Trends & Growth

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Custom Dashboards

Create a Marketing Control Panel

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Touchpoint Filtering

Filter Leads by Every Action

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Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

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