Engagement Tracking

Accurate Funnel Performance Tracking for

Integrate with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.

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SegMetrics deciphers your data for you.

No matter the size or type of your business, your success shouldn't be compromised by struggling with confusing or conflicting data. Reclaim your clarity and make data-driven decisions with ease. SegMetrics is reliable, easy to set up, integrates with, and offers clear, actionable marketing insights.

SegMetrics: We'll handle the numbers, you drive marketing success.

"We added SegMetrics to see if it could find answers to questions a client's had for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds."
— Michelle Warner — Strategy Consultant reporting analytics

Email Marketing


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Integrate and SegMetrics with one click

Using With SegMetrics is a messaging platform that helps marketers create thoughtful, automated messaging campaigns. It enables you to use real-time behavioral data to craft personalized messages that connect with your audience.

Using SegMetrics as your reporting tool lets you track the revenue impact of each and all of your messaging campaigns.

All it takes is a few clicks to integrate with SegMetrics.

Key Features

  • Traceable attribution data – measure how every ad campaign contributed to your revenue, without any double counting
  • Lifetime value tracking – see where your long term customers came from, not just individual purchases
  • Train the ad AIs – feed conversion data back to the ad platforms, to help them send you high quality traffic
  • Build your ideal dashboards – create overviews for each area of you marketing in auto-updating dashboards
  • No issues from iOS – SegMetrics’s 1st party cookies and self-hosted pixel means no issues from iOS or ad blockers
  • Connect revenue to marketing – tie each dollar back to the set of events that created the revenue, even months or years later
  • Historical data import – analyze where all your past revenue came from when you connect to SegMetrics
  • Over 90 integrations – SegMetrics can join up the data from a wide range of marketing tools, including Facebook, Google Ads and email platforms
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"SegMetrics has greatly helped us identify the Ads/Channels that we should focus our ad $$ on. We have a long sales cycle so it has really helped us see what is going on in the customer journey from start to finish. Great tool for us!"
— Scott McQuin — Glass Shower Direct

Why SegMetrics and

Real Lifetime Lead Values

Know the value of your leads based on who they are and what they do. No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.

Powerful List Segmentation

Create reports and segments based on tags, campaign, lead source, and much more. It's never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.

The Metrics that Matter

SegMetrics was built to power the biggest names in the industry. Get the metrics that actually matter to your business — instantly.

And since we work with your existing data, you can start getting real value in as little as 5 minutes.

Lead Insights

See Why Leads Become Customers

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Sales Velocity

Track ROI Over Customer Lifetime

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Visitor Journey Tracking

Follow Every Step Your Leads Take

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Trusted by 3,000+ Digital Marketers
Just a few of the companies improving their marketing with SegMetrics. Read customer success stories here.

Say Goodbye to Excel Exports

Calculating any of your important metrics in is tough.

We mean really tough.

And how confident are you that the numbers you're getting are accurate?

And Hello to Smart Reporting

Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting.

SegMetrics takes the guesswork out. Accurately track the number of contacts added to your account every day, week, month and year.

SegMetrics is your complete
marketing analytics toolset in one package

The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.

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Rolling Reports

Quickly Identify Trends & Growth

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Custom Dashboards

Create a Marketing Control Panel

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Touchpoint Filtering

Filter Leads by Every Action

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Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

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