Integrate DotDigital with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
DotDigital is a fast-growing omnichannel marketing tool that allows for easy set up of business automation helping you as a business owner to create multiple touchpoints of communication with your audience for different events such as welcomes, events and re-engagement programs and even smart triggers for real-time messaging.
However, communicating through touchpoints and standard marketing channels is only one step in a customer’s journey. SegMetrics joins your DotDigital sequences to the rest of your funnel, including the ads that brought in your most profitable leads. Understand your entire customer journey, by connecting lead sources to purchases they make weeks, months or years later.
Using SegMetrics as your DotDigital reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best through your email sequences, not just which sources generated the best leads.
When you get started with DotDigital and SegMetrics you can see the revenue of every group of leads through every sequence.
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“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”
Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.
With SegMetrics you can:
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.
Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.
SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.
SegMetrics has helped us get way more value out of our marketing and provided reports that we could only dream of.
If you want to know where the opportunities are hiding in your customer and subscriber data, SegMetrics will show you.
Read the Case Study