Insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
DotDigital is a fast-growing omnichannel marketing tool that allows for easy set up of business automation helping you as a business owner to create multiple touchpoints of communication with your audience for different events such as welcomes, events and re-engagement programs and even smart triggers for real-time messaging.
However, communicating through touchpoints and standard marketing channels is only one step in a customer’s journey. SegMetrics joins your DotDigital sequences to the rest of your funnel, including the ads that brought in your most profitable leads. Understand your entire customer journey, by connecting lead sources to purchases they make weeks, months or years later.
Using SegMetrics as your DotDigital reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best through your email sequences, not just which sources generated the best leads.
When you get started with DotDigital and SegMetrics you can see the revenue of every group of leads through every sequence.
Know the value of your leads based on who they are and what they do.
No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.
Create reports and segments based on tags, campaign, lead source, and much more. It's never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.
SegMetrics was built to power the biggest names in the industry. Get the metrics that actually matter to your business — instantly.
And since we work with your existing data, you can start getting real value in as little as 5 minutes.
We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.
We added SegMetrics to see if it could find answers to questions a client's had for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds — Michelle Warner — Strategy Consultant
Calculating any of your important metrics in DotDigital is tough. We mean really tough. And how confident are you that the numbers you're getting are accurate?
Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting.
SegMetrics takes the guesswork out. Accurately track the number of contacts added to your DotDigital account every day, week, month and year.
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.
Find your most profitable lead sources, scale what works and kill what doesn’t.
Its easy to bet on the winners when you know who they are
SegMetrics has helped us get way more value out of our marketing and provided reports that we could only dream of.
If you want to know where the opportunities are hiding in your customer and subscriber data, SegMetrics will show you.