DotDigital is a fast-growing omnichannel marketing tool that allows for easy set up of business automation helping you as a business owner to create multiple touchpoints of communication with your audience for different events such as welcomes, events and re-engagement programs and even smart triggers for real-time messaging.
However, communicating through touchpoints and standard marketing channels is only one step in a customer’s journey. SegMetrics joins your DotDigital sequences to the rest of your funnel, including the ads that brought in your most profitable leads. Understand your entire customer journey, by connecting lead sources to purchases they make weeks, months or years later.
Using SegMetrics as your DotDigital reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best through your email sequences, not just which sources generated the best leads.
When you get started with DotDigital and SegMetrics you can see the revenue of every group of leads through every sequence.