Measure attendance to revenue
Follow registrants through to purchase, however long the gap.
Accurate EasyWebinar Analytics
The Easiest EasyWebinar Reporting Dashboards
Integrate EasyWebinar with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
How SegMetrics Optimizes Your EasyWebinar Marketing
Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Find your best segments
Filter by any action or attribute to see which groups convert and which stall.
Measure lifetime value
Track what a customer is worth across every repeat purchase, upgrade and renewal.
Webinar software that allows you to go live or show a pre-recorded video
Use EasyWebinar as the backbone of your online business. From lead generation to customer acquisition with interactive training onboarding. The power of EasyWebinar is that it is a live stream platform and marketing automation tool in one. It leveraging the medium of workshops/webinars/masterclasses to rise above your competition while also allowing you to scale up your marketing through what we call automated/evergreen webinars. Do more, grow more, be more, give more through EasyWebinar.
However, registering for your webinar is just one step in a customer’s journey. SegMetrics joins your EasyWebinar webinars to the rest of your funnel, including your ads, emails and payment processor. Understand your entire customer journey, by connecting EasyWebinar data to purchases they make weeks, months or years later.
Using SegMetrics as your EasyWebinar reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best at each stage, not just which sources generated the most leads or other rough indicators of success. And with SegMetrics’ first-party tracking pixel, avoid being blocked by ad-blockers and privacy settings.
When you get started with EasyWebinar and SegMetrics you can see how different groups perform within EasyWebinar and through the whole funnel.
Don’t have EasyWebinar yet? Get EasyWebinar. Or go to your EasyWebinar login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Uncover the hidden profit in every part of your funnel
SegMetrics Optimizes
Your Ad ROI
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
- Discover which ads do and don’t drive sales (no matter how long your funnel)
- Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
- Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
DIAGNOSTIC SEGMENTATION
Filter your leads by any action or attribute
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.
END-TO-END VISIBILITY
See Leads Beyond Your Website
Sales calls, demos and webinars are often overlooked in standard analytics. That leaves gaps in your funnel.
SegMetrics ties every contact’s action — online or off — to your revenue. Pinpoint the source of every deal, even in long, complex journeys.
What syncs with EasyWebinar
Everything SegMetrics reads from your EasyWebinar account, and how the connection is made.
- Connection
Pixel tracking
Tracked with the SegMetrics pixel — first-party cookies and server-side events.
- Plan level
Basic
Core data sync — available on every SegMetrics plan.
- Category
Webinars
Pre-built EasyWebinar dashboards
Deploy any of these inside SegMetrics with one click — they fill themselves in from your EasyWebinar data.
Better Together! Connect EasyWebinar to all your data:
Combine your EasyWebinar data with all the tools you love, and get smarter insights instantly with 130+ integrations.
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