Integrate EverWebinar with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
Increase your sales and attendance with the only webinar system that produces a complete live stream event from registration to replay. EverWebinar has more features, no downloads, and is the most dramatic improvement to Live Casting, Event Streaming, and Webinar Broadcasting ever released to the public.
However, registering for your webinar is just one step in a customer’s journey. SegMetrics joins your EverWebinar webinars to the rest of your funnel, including your ads, emails and payment processor. Understand your entire customer journey, by connecting EverWebinar data to purchases they make weeks, months or years later.
Using SegMetrics as your EverWebinar reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best at each stage, not just which sources generated the most leads or other rough indicators of success. And with SegMetrics’ first-party tracking pixel, avoid being blocked by ad-blockers and privacy settings.
When you get started with EverWebinar and SegMetrics you can see how different groups perform within EverWebinar and through the whole funnel.
Trusted by 3,000+ Marketers and Agencies
“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.
Sales calls, demos and webinars are often overlooked in standard analytics. That leaves gaps in your funnel.
SegMetrics ties every contact’s action — online or off — to your revenue. Pinpoint the source of every deal, even in long, complex journeys.
We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.