Whether you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP makes it easy to create great experiences on the web.
However, viewing your blog content is just one step in a customer’s journey. SegMetrics joins your AMP pages to the rest of your funnel, including your ads, emails and payment processor. Understand your entire customer journey, by connecting AMP data to purchases they make weeks, months or years later.
Using SegMetrics as your Google AMP reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best at each stage, not just which sources generated the most leads or other rough indicators of success. And with SegMetrics’ first-party tracking pixel, avoid being blocked by ad-blockers and privacy settings.
When you get started with Google AMP and SegMetrics you can see how different groups perform within AMP and through the whole funnel.