Google Tag Manager Conversion Tracking
Accurate Funnel Performance Tracking for Google Tag Manager
Integrate Google Tag Manager with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
Connect Your Google Tag Manager AccountWatch the SegMetrics intro video
SegMetrics deciphers your Google Tag Manager data for you.
No matter the size or type of your business, your success shouldn't be compromised by struggling with confusing or conflicting data. Reclaim your clarity and make data-driven decisions with ease. SegMetrics is reliable, easy to set up, integrates with Google Tag Manager, and offers clear, actionable marketing insights.
SegMetrics: We'll handle the numbers, you drive marketing success.
"We added SegMetrics to see if it could find answers to questions a client's had for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds."
— Michelle Warner — Strategy Consultant
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Using Google Tag Manager With SegMetrics
Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions. Use Google Tag Manager to manage tags (such as measurement and marketing optimization JavaScript tags) on your site. Without editing your site code, you use GTM user interface to add and update Google Ads, Google Analytics, Floodlight, and non-Google tags. This reduces errors and allows you to to deploy tags on your site quickly.
However, visiting your site is just one step in a customer’s journey. SegMetrics uses Google Tag Manager to join your page views to the rest of your funnel, including your ads, emails and payment processor. Understand your entire customer journey, by connecting page views to purchases they make weeks, months or years later.
Using SegMetrics together with GTM as your web reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best at each stage, not just which sources generated the most leads or other rough indicators of success. And with SegMetrics’ first-party tracking pixel, avoid being blocked by ad-blockers and privacy settings.
When you get started with Google Tag Manger and SegMetrics you can see how different groups perform within your marketing site and through the whole funnel.
Key Features
- Lifetime revenue analytics – measure how your pages and lead sources impact total revenue, not just short term metrics
- Customer segment performance – filter performance based on tags, source, purchases and more to identify profitable cohorts
- Compare source performance – see how different ads, affiliates or marketing content affects conversions in later funnel steps
- Build your ideal dashboard – pull your KPIs into custom auto-updating dashboards, ideal for sharing with your team
"SegMetrics has greatly helped us identify the Ads/Channels that we should focus our ad $$ on. We have a long sales cycle so it has really helped us see what is going on in the customer journey from start to finish. Great tool for us!"
— Scott McQuin — Glass Shower Direct
Why SegMetrics and Google Tag Manager?
Real Lifetime Lead Values
Know the value of your leads based on who they are and what they do. No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.
Powerful List Segmentation
Create reports and segments based on tags, campaign, lead source, and much more. It's never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.
The Metrics that Matter
SegMetrics was built to power the biggest names in the industry. Get the metrics that actually matter to your business — instantly.
And since we work with your existing data, you can start getting real value in as little as 5 minutes.
Say Goodbye to Excel Exports
Calculating any of your important metrics in Google Tag Manager is tough.
We mean really tough.
And how confident are you that the numbers you're getting are accurate?
And Hello to Smart Reporting
Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting.
SegMetrics takes the guesswork out. Accurately track the number of contacts added to your Google Tag Manager account every day, week, month and year.
SegMetrics is your complete
marketing analytics toolset in one package
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.
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"Which lead magnets should I invest in to increase customer conversion?"
"How long does it take for my Ad Campaigns to get ROI?"
"Which subscription products make me the most money every month?"
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Find your most profitable lead sources, scale what works and kill what doesn’t.
Start Your 14-Day Free TrialIts easy to bet on the winners when you know who they are