Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions. Use Google Tag Manager to manage tags (such as measurement and marketing optimization JavaScript tags) on your site. Without editing your site code, you use GTM user interface to add and update Google Ads, Google Analytics, Floodlight, and non-Google tags. This reduces errors and allows you to to deploy tags on your site quickly.
However, visiting your site is just one step in a customer’s journey. SegMetrics uses Google Tag Manager to join your page views to the rest of your funnel, including your ads, emails and payment processor. Understand your entire customer journey, by connecting page views to purchases they make weeks, months or years later.
Using SegMetrics together with GTM as your web reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best at each stage, not just which sources generated the most leads or other rough indicators of success. And with SegMetrics’ first-party tracking pixel, avoid being blocked by ad-blockers and privacy settings.
When you get started with Google Tag Manger and SegMetrics you can see how different groups perform within your marketing site and through the whole funnel.
