Insights, revenue attribution and customer journey metrics.
Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
However, visiting your site is just one step in a customer’s journey. SegMetrics uses Google Tag Manager to join your page views to the rest of your funnel, including your ads, emails and payment processor. Understand your entire customer journey, by connecting page views to purchases they make weeks, months or years later.
Using SegMetrics together with GTM as your web reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best at each stage, not just which sources generated the most leads or other rough indicators of success. And with SegMetrics’ first-party tracking pixel, avoid being blocked by ad-blockers and privacy settings.
When you get started with Google Tag Manger and SegMetrics you can see how different groups perform within your marketing site and through the whole funnel.
Know the value of your leads based on who they are and what they do.
No metric is more
powerful than Lead Value for measuring the success of your marketing automation, traffic
sources, webinars and more.
Create reports and segments based on tags, campaign, lead source, and much more.
It's never been easier to see how many people take a certain action — like click an email
link or opt in for a specific offer — and how those actions lead to revenue.
SegMetrics was built to power the biggest names in the industry.
Get the metrics that actually matter to your business — instantly.
And since we work with your existing data, you can start getting real value in as little
as 5 minutes.
We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size
or type of your business, success shouldn’t depend on wrestling some sense out of confusing or
conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.
We added SegMetrics to see if it could find answers to questions a client's had
for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds — Michelle Warner — Strategy Consultant
Calculating any of your important metrics in Google Tag Manager is tough. We mean really tough. And how confident are you that the numbers you're getting are accurate?
Take the guesswork out of your marketing. Accurately track the most important metrics related to
your marketing campaigns and see how your marketing choices increase (or stall) your growth,
with SegMetrics Smart Reporting.
SegMetrics takes the guesswork out. Accurately track the number of contacts added to
your Google Tag Manager account every day, week, month and year.
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you
the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you
can improve your marketing.
Find your most profitable lead sources, scale what works and kill what doesn’t.
Its easy to bet on the winners when you know who they are
“You can just see everything that you want to see without having to dig into the details or look up any numbers on a daily basis. You just automatically have them ping on your dashboard. It’s nice to have the big picture and then be able to get directly into a more detailed view when you need it.”
Read the Case Study