Accurate Hotmart Analytics

The Best Hotmart Attribution Dashboards

Integrate Hotmart with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.

How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

How SegMetrics Optimizes Your Hotmart Marketing

Optimize Email Funnels

Optimize email funnels by analyzing comprehensive metrics to build trust and drive sales.

Optimize Membership Courses

Optimize membership courses by analyzing member experiences, uncovering high-value origins, and boosting retention.

Optimizing nurture sequences

Nurture activities affect sales further down the funnel, so you need to optimize for more than just click rates.

Personalizing each funnel

Funnels need customization for each lead type, yet other tools only show dry breakdowns such as device.

All the Tools for your Creator Business to Thrive

SegMetrics seamlessly integrates with Hotmart, offering an efficient solution to enhance your marketing and sales efforts. Hotmart is a leading platform for selling digital products, and with this integration, you can gain deeper insights into your customer journey and optimize your sales funnel like never before.

Hotmart’s sales page is your gateway to selling digital products, and now, with SegMetrics, you can bridge the gap between your sales page and the rest of your marketing ecosystem. Whether you’re promoting online courses, ebooks, or any other digital offerings on Hotmart, SegMetrics empowers you to connect the dots and make data-driven decisions.

With SegMetrics, you can track the entire customer journey, from the moment a lead lands on your Hotmart sales page to the final purchase decision. This integration allows you to analyze how different customer segments interact with your Hotmart products, helping you identify which marketing channels, emails, or ads perform best at each stage of the funnel.

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Trusted by 3,000+ Marketers and Agencies

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

Uncover the hidden profit in every part of your funnel

SegMetrics Optimizes

Your Membership Courses

Getting members is great. Keeping them is even better. Stop guessing at who your most profitable customers are and find out what’s working.

With SegMetrics you can:

Track every member’s full experience to find the touchpoints that drive purchases, upgrades and renewals
Discover where your high-value members come from so you can attract more
Measure content performance to improve engagement and retention

FULL LIFECYCLE ANALYTICS

Track In-App Engagement by Source

Sign-ups aren’t the end of your customer journey. Retention happens inside your app.

SegMetrics imports tags, fields and usage data. See which cohorts stay engaged and why. Optimize retention based on real user behavior.

HUMAN-FOCUSED ANALYTICS

Segment by Real Motivations

Stop filtering leads by trivial details like browser or device. Look at actual human attributes.

SegMetrics lets you group people by goals, motivations and experience. Discover which segments deliver the biggest sales impact.

Better Together! Connect Hotmart to all your data:

Combine your Hotmart data with all the tools you love, and get smarter insights instantly with 130+ integrations.