Hotmart Funnel Tracking

Accurate Funnel Performance Tracking for Hotmart

Integrate Hotmart with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.

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SegMetrics deciphers your Hotmart data for you.

No matter the size or type of your business, your success shouldn't be compromised by struggling with confusing or conflicting data. Reclaim your clarity and make data-driven decisions with ease. SegMetrics is reliable, easy to set up, integrates with Hotmart, and offers clear, actionable marketing insights.

SegMetrics: We'll handle the numbers, you drive marketing success.

"We added SegMetrics to see if it could find answers to questions a client's had for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds."
— Michelle Warner — Strategy Consultant


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Using Hotmart With SegMetrics

SegMetrics seamlessly integrates with Hotmart, offering an efficient solution to enhance your marketing and sales efforts. Hotmart is a leading platform for selling digital products, and with this integration, you can gain deeper insights into your customer journey and optimize your sales funnel like never before.

Hotmart’s sales page is your gateway to selling digital products, and now, with SegMetrics, you can bridge the gap between your sales page and the rest of your marketing ecosystem. Whether you’re promoting online courses, ebooks, or any other digital offerings on Hotmart, SegMetrics empowers you to connect the dots and make data-driven decisions.

With SegMetrics, you can track the entire customer journey, from the moment a lead lands on your Hotmart sales page to the final purchase decision. This integration allows you to analyze how different customer segments interact with your Hotmart products, helping you identify which marketing channels, emails, or ads perform best at each stage of the funnel.

Key Features

  • Lifetime revenue analytics – measure how your webinars impact total revenue, not just short-term metrics
  • Customer segment performance – filter performance based on tags, source, purchases and more to identify profitable cohorts
  • Compare source performance – see how different ads, affiliates or marketing content affects conversions in later funnel steps
  • Build your ideal dashboard – pull your KPIs into custom auto-updating dashboards, ideal for sharing with your team
Connect Your Hotmart Account

"SegMetrics has greatly helped us identify the Ads/Channels that we should focus our ad $$ on. We have a long sales cycle so it has really helped us see what is going on in the customer journey from start to finish. Great tool for us!"
— Scott McQuin — Glass Shower Direct


Why SegMetrics and Hotmart?

Real Lifetime Lead Values

Know the value of your leads based on who they are and what they do. No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.

Powerful List Segmentation

Create reports and segments based on tags, campaign, lead source, and much more. It's never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.

The Metrics that Matter

SegMetrics was built to power the biggest names in the industry. Get the metrics that actually matter to your business — instantly.

And since we work with your existing data, you can start getting real value in as little as 5 minutes.

Lead Insights

See Why Leads Become Customers

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Sales Velocity

Track ROI Over Customer Lifetime

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Visitor Journey Tracking

Follow Every Step Your Leads Take

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Trusted by 3,000+ Digital Marketers
Just a few of the companies improving their marketing with SegMetrics. Read customer success stories here.

Say Goodbye to Excel Exports

Calculating any of your important metrics in Hotmart is tough.

We mean really tough.

And how confident are you that the numbers you're getting are accurate?

And Hello to Smart Reporting

Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting.

SegMetrics takes the guesswork out. Accurately track the number of contacts added to your Hotmart account every day, week, month and year.

SegMetrics is your complete
marketing analytics toolset in one package

The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.

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Rolling Reports

Quickly Identify Trends & Growth

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Custom Dashboards

Create a Marketing Control Panel

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Touchpoint Filtering

Filter Leads by Every Action

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Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

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