Keep members longer
See which content and touchpoints drive renewals rather than churn.
Accurate Hotmart Analytics
The Best Hotmart Attribution Dashboards
Hotmart is a platform for selling digital products, courses and subscriptions, widely used in Latin America and Europe. SegMetrics connects natively and reads its sales, so creator revenue is attributed to the campaigns and content that produced each buyer.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
How SegMetrics Optimizes Your Hotmart Marketing
Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Measure lifetime value
Track what a customer is worth across every repeat purchase, upgrade and renewal.
Find your best segments
Filter by any action or attribute to see which groups convert and which stall.
All the Tools for your Creator Business to Thrive
SegMetrics seamlessly integrates with Hotmart, offering an efficient solution to enhance your marketing and sales efforts. Hotmart is a leading platform for selling digital products, and with this integration, you can gain deeper insights into your customer journey and optimize your sales funnel like never before.
Hotmart’s sales page is your gateway to selling digital products, and now, with SegMetrics, you can bridge the gap between your sales page and the rest of your marketing ecosystem. Whether you’re promoting online courses, ebooks, or any other digital offerings on Hotmart, SegMetrics empowers you to connect the dots and make data-driven decisions.
With SegMetrics, you can track the entire customer journey, from the moment a lead lands on your Hotmart sales page to the final purchase decision. This integration allows you to analyze how different customer segments interact with your Hotmart products, helping you identify which marketing channels, emails, or ads perform best at each stage of the funnel.
Don’t have Hotmart yet? Get Hotmart. Or go to your Hotmart login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Uncover the hidden profit in every part of your funnel
SegMetrics Optimizes
Your Membership Courses
Getting members is great. Keeping them is even better. Stop guessing at who your most profitable customers are and find out what’s working.
With SegMetrics you can:
- Track every member’s full experience to find the touchpoints that drive purchases, upgrades and renewals
- Discover where your high-value members come from so you can attract more
- Measure content performance to improve engagement and retention
FULL LIFECYCLE ANALYTICS
Track In-App Engagement by Source
Sign-ups aren’t the end of your customer journey. Retention happens inside your app.
SegMetrics imports tags, fields and usage data. See which cohorts stay engaged and why. Optimize retention based on real user behavior.
HUMAN-FOCUSED ANALYTICS
Segment by Real Motivations
Stop filtering leads by trivial details like browser or device. Look at actual human attributes.
SegMetrics lets you group people by goals, motivations and experience. Discover which segments deliver the biggest sales impact.
What syncs with Hotmart
Everything SegMetrics reads from your Hotmart account, and how the connection is made.
- Connection
Native integration
A direct, first-party connection — authorise once and data flows automatically.
- Plan level
Basic
Core data sync — available on every SegMetrics plan.
- Category
Membership Sites
Pre-built Hotmart dashboards
Deploy any of these inside SegMetrics with one click — they fill themselves in from your Hotmart data.
Better Together! Connect Hotmart to all your data:
Combine your Hotmart data with all the tools you love, and get smarter insights instantly with 130+ integrations.
