Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Accurate Looker Studio Analytics
The Best Looker Studio Reporting Dashboards
Looker Studio builds interactive dashboards from blended data sources. The SegMetrics connector feeds your attribution data — ads, contacts, payments and tags — straight into it, so attribution can sit beside the rest of your reporting in the tool your team already opens.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
How SegMetrics Optimizes Your Looker Studio Marketing
Find your best segments
Filter by any action or attribute to see which groups convert and which stall.
Measure lifetime value
Track what a customer is worth across every repeat purchase, upgrade and renewal.
Connected in minutes
Authorise once and your historical data comes with you.
Unlock your data with interactive dashboards and that inspire smarter business decisions.
Google’s Looker Studio allows you to create interactive dashboards from a variety of tools, and blend that data together into fully realized reports. SegMetrics’ Connector for Looker Studio is a First-Party plugin that allows you to bring your SegMetrics data into your Looker Studio Dashboards.
When you connect SegMetrics and Looker Studio together, you can create new reports in Looker Studio, using any of your saved Segments. You’ll be able to create reports on any of the metrics and dimensions available in the core reports.
Don’t have Looker Studio yet? Get Looker Studio. Or go to your Looker Studio login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Uncover the hidden profit in every part of your funnel
SegMetrics Optimizes
Your Ad ROI
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
- Discover which ads do and don’t drive sales (no matter how long your funnel)
- Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
- Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
SegMetrics Optimizes
Your E-Commerce Sales
A sale shouldn’t be the end of the journey—it’s the beginning. Learn what keeps customers coming back for more.
With SegMetrics you can:
- Uncover the traffic sources and campaigns that bring in the highest lifetime value
- Track every customer touchpoint to see what fuels repeat purchases.
- Discover which upsells and cross-sells drive the most additional revenue.
DIAGNOSTIC SEGMENTATION
Filter your leads by any action or attribute
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.
What syncs with Looker Studio
Everything SegMetrics reads from your Looker Studio account, and how the connection is made.
- What syncs
- Ads
- Contacts
- Payments
- Tags
- Connection
Native integration
A direct, first-party connection — authorise once and data flows automatically.
- Plan level
Premium
Advanced sync with custom field mapping and priority processing.
- Category
Other
Better Together! Connect Looker Studio to all your data:
Combine your Looker Studio data with all the tools you love, and get smarter insights instantly with 130+ integrations.
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Use Stripe’s software and APIs to accept payments, send payouts, and manage your business online
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