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Accurate Marketo Analytics

The Easiest Marketo Reporting Dashboards

Integrate Marketo with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.

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How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

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How SegMetrics Optimizes Your Marketo Marketing

Analyze Subscriber Growth

Monitor new subscribers and unsubscribers across all email campaigns

Optimize Email Funnels

Optimize email funnels by analyzing comprehensive metrics to build trust and drive sales.

Optimizing nurture sequences

Nurture activities affect sales further down the funnel, so you need to optimize for more than just click rates.

Personalizing each funnel

Funnels need customization for each lead type, yet other tools only show dry breakdowns such as device.

Marketing automation software that helps marketers engage customers and prospects.

Marketo is a popular solution for lead management and account-based marketing. It has become the trusted platform for thousands of CMOs looking to transform customer experiences by engaging across every stage of complex buying journeys.

However, opening an email is just one step in a customer’s journey. SegMetrics joins your nurture sequence to the rest of your funnel, including the ads that brought in your most profitable leads. Understand your entire customer journey, by connecting lead sources to purchases they make weeks, months or years later.

Using SegMetrics as your Marketo reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best through your email sequences, not just which sources generated the best leads.

When you get started with Marketo and SegMetrics you can see the revenue of every group of leads through every sequence.

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Learn more About This Integration

Trusted by 3,000+ Marketers and Agencies

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Joanna Wiebe, CopyHackers

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

brandan dubbel

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

Uncover the hidden profit in every part of your funnel

SegMetrics Optimizes

Your Email Funnels

Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark. 

With SegMetrics you can:

  • Track the financial impact of every email and every funnel you send
  • Discover the exact messaging and offers that turn engagement into revenue
  • Optimize your funnels for different segments, no matter how long your customer journey
DIAGNOSTIC SEGMENTATION

Filter your leads by any action or attribute

SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.

Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

GROW AVERAGE ORDER VALUE

Maximize LTV with Upsell Insights

Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.

SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.

Better Together! Connect Marketo to all your data:

Combine your Marketo data with all the tools you love, and get smarter insights instantly with 130+ integrations.
Spiffy
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Use Stripe’s software and APIs to accept payments, send payouts, and manage your business online
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SamCart helps you showcase what your customers care about most—your products.
Facebook
Measure and optimize your marketing campaigns through Facebook

Discover the untapped profits hiding in your marketing

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