Marketo is a popular solution for lead management and account-based marketing. It has become the trusted platform for thousands of CMOs looking to transform customer experiences by engaging across every stage of complex buying journeys.
However, opening an email is just one step in a customer’s journey. SegMetrics joins your nurture sequence to the rest of your funnel, including the ads that brought in your most profitable leads. Understand your entire customer journey, by connecting lead sources to purchases they make weeks, months or years later.
Using SegMetrics as your Marketo reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best through your email sequences, not just which sources generated the best leads.
When you get started with Marketo and SegMetrics you can see the revenue of every group of leads through every sequence.