Miva is a cloud-based e-commerce platform designed to help merchants build, control and grow their online stores. Miva’s internal analytics can help you understand your e-commerce results, but more detail is needed to fully optimize your all of your marketing for revenue.
Using SegMetrics with Miva gives you a cross-platform, single source of truth for the revenue-impact of all your marketing. You can see exactly what channels, campaigns, ads, segments, products, and more are driving your business – and which are wasting your time and money.
All it takes is a few clicks to integrate Miva with SegMetrics. You’ll then see where every dollar of revenue originated.