Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Accurate Square Analytics
The Easiest Square Reporting Dashboards
Integrate Square with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
How SegMetrics Optimizes Your Square Marketing
See the full order picture
Refunds, upsells and order value, joined to the marketing that drove them.
Measure lifetime value
Track what a customer is worth across every repeat purchase, upgrade and renewal.
Find your best segments
Filter by any action or attribute to see which groups convert and which stall.
Creates tools that help sellers of all sizes start, run and grow their businesses.
Square creates tools that help sellers of all sizes start, run and grow their businesses. Square’s point-of-sale service offers tools for every part of running a business, from accepting credit cards and tracking inventory to real-time analytics and invoicing.
However, revenue doesn’t appear out of thin air. SegMetrics connects your payment data with the rest of your marketing funnel. See where each customer came from and what turned them from a lead into a customer.
Using SegMetrics for your Square sales reporting account lets you see the big picture. Discover which ad campaigns attract repeat buyers, and how your email sequence affects subscription revenue.
Get started with SegMetrics, the best reporting tool for Square. Go beyond basic dashboards by connecting your marketing to actual money in the bank.
Don’t have Square yet? Get Square. Or go to your Square login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Uncover the hidden profit in every part of your funnel
SegMetrics Optimizes
Your E-Commerce Sales
A sale shouldn’t be the end of the journey—it’s the beginning. Learn what keeps customers coming back for more.
With SegMetrics you can:
- Uncover the traffic sources and campaigns that bring in the highest lifetime value
- Track every customer touchpoint to see what fuels repeat purchases.
- Discover which upsells and cross-sells drive the most additional revenue.
FINE-TUNE EVERY STAGE
Optimize for Revenue Through the Entire Funnel
Traditional tools overlook sequences that boost sales later. That means you miss out on true revenue potential.
SegMetrics shows how each funnel step drives profit over time. Use advanced segmentation to see what actually works and maximize long-term ROI.
SEE FULL LIFETIME RETURNS
Track Real RoAS Beyond One Sale
Repeat customers are gold. Don’t measure ads on the first purchase only.
SegMetrics links every future sale back to its initial source. Get the true return on ad spend, and invest in what grows long-term value.
What syncs with Square
Everything SegMetrics reads from your Square account, and how the connection is made.
- What syncs
- Payments
- Subscriptions
- Connection
Native integration
A direct, first-party connection — authorise once and data flows automatically.
- Plan level
Standard
Full data sync with historical import and revenue attribution.
- Category
Payments
Pre-built Square dashboards
Deploy any of these inside SegMetrics with one click — they fill themselves in from your Square data.
Better Together! Connect Square to all your data:
Combine your Square data with all the tools you love, and get smarter insights instantly with 130+ integrations.
