Accurate Square Analytics

The Easiest Square Reporting Dashboards

Integrate Square with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.

How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

How SegMetrics Optimizes Your Square Marketing

Attributing sales, not just leads

Leads take weeks or months to make a purchase, meaning traditional tools struggle to see where sales come from.

Maximizing order value

Cross-sells and upsells are vital for maximizing revenue. Uncover the best combination for each cohort.

Creates tools that help sellers of all sizes start, run and grow their businesses.

Square creates tools that help sellers of all sizes start, run and grow their businesses. Square’s point-of-sale service offers tools for every part of running a business, from accepting credit cards and tracking inventory to real-time analytics and invoicing.

However, revenue doesn’t appear out of thin air. SegMetrics connects your payment data with the rest of your marketing funnel. See where each customer came from and what turned them from a lead into a customer.

Using SegMetrics for your Square sales reporting account lets you see the big picture. Discover which ad campaigns attract repeat buyers, and how your email sequence affects subscription revenue.

Get started with SegMetrics, the best reporting tool for Square. Go beyond basic dashboards by connecting your marketing to actual money in the bank.

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Trusted by 3,000+ Marketers and Agencies

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

Uncover the hidden profit in every part of your funnel

SegMetrics Optimizes

Your E-Commerce Sales

A sale shouldn’t be the end of the journey—it’s the beginning. Learn what keeps customers coming back for more.

With SegMetrics you can:

Uncover the traffic sources and campaigns that bring in the highest lifetime value
Track every customer touchpoint to see what fuels repeat purchases.
Discover which upsells and cross-sells drive the most additional revenue.

FINE-TUNE EVERY STAGE

Optimize for Revenue Through the Entire Funnel

Traditional tools overlook sequences that boost sales later. That means you miss out on true revenue potential.

SegMetrics shows how each funnel step drives profit over time. Use advanced segmentation to see what actually works and maximize long-term ROI.

SEE FULL LIFETIME RETURNS

Track Real RoAS Beyond One Sale

Repeat customers are gold. Don’t measure ads on the first purchase only.

SegMetrics links every future sale back to its initial source. Get the true return on ad spend, and invest in what grows long-term value.

Better Together! Connect Square to all your data:

Combine your Square data with all the tools you love, and get smarter insights instantly with 130+ integrations.