Accurate Paypal Analytics

The Best Paypal Attribution Dashboards

Integrate Paypal with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.

How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

How SegMetrics Optimizes Your Paypal Marketing

Attributing sales, not just leads

Leads take weeks or months to make a purchase, meaning traditional tools struggle to see where sales come from.

Maximizing order value

Cross-sells and upsells are vital for maximizing revenue. Uncover the best combination for each cohort.

Reduce refund rates

Stop optimizing for crappy customers. Uncover your biggest sources of refunds and nip them in the bud.

PayPal is the faster way to send money, make an online payment, receive money and more

PayPal is the faster, safer way to send money, make an online payment, receive money or set up a merchant account. They handle billions of dollars of transactions every year for forward-thinking businesses around the world.

However, revenue doesn’t appear out of thin air. SegMetrics connects your payment data with the rest of your marketing funnel. See where each customer came from and what turned them from a lead into a customer.

Using SegMetrics for your PayPal sales reporting account lets you see the big picture. Discover which ad campaigns attract repeat buyers, and how your email sequence affects subscription revenue.

Get started with SegMetrics, the best reporting tool for PayPal. Go beyond basic dashboards by connecting your marketing to actual money in the bank.

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Trusted by 3,000+ Marketers and Agencies

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

Uncover the hidden profit in every part of your funnel

VALUE-FOCUSED ADVERTISING

Grow LTV, Not Just One Sale

Short-term conversions don’t guarantee loyal customers. You need to see who sticks around.

SegMetrics shows which ads produce high-value subscribers over time. Put your budget into channels that keep revenue growing.

FULL LIFECYCLE ANALYTICS

Track In-App Engagement by Source

Sign-ups aren’t the end of your customer journey. Retention happens inside your app.

SegMetrics imports tags, fields and usage data. See which cohorts stay engaged and why. Optimize retention based on real user behavior.

NO MORE BLIND SPOTS

See Which Ads Actually Sell

Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.

SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.

Better Together! Connect Paypal to all your data:

Combine your Paypal data with all the tools you love, and get smarter insights instantly with 130+ integrations.