WordPress is a full-featured content management system that just happens to be the world’s most popular tool for creating websites.
However, visiting your website is just one step in a customer’s journey. Together with our WordPress Plugin, SegMetrics joins visitors on your marketing site or blog to the rest of your funnel, including your ads, emails and payment processor. Understand your entire customer journey, by connecting WordPress data to purchases they make weeks, months or years later.
Using SegMetrics as your WordPress reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best at each stage, not just which sources generated the most leads or other rough indicators of success. And with SegMetrics’ first-party tracking pixel, avoid being blocked by ad-blockers and privacy settings.
When you get started with WordPress and SegMetrics you can see how different groups perform within WordPress and through the whole funnel.