Segment on real answers
Use survey responses as attributes, then measure how each group converts.
Accurate WuFoo Forms Analytics
The Easiest WuFoo Forms Reporting Dashboards
WuFoo builds online forms for collecting data, RSVPs and payments without writing code. The SegMetrics pixel tracks the forms, so a submission carries the traffic source behind it and you can see which channels produce enquiries that turn into customers.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
How SegMetrics Optimizes Your WuFoo Forms Marketing
Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Find your best segments
Filter by any action or attribute to see which groups convert and which stall.
Measure lifetime value
Track what a customer is worth across every repeat purchase, upgrade and renewal.
Easy way to create and manage HTML forms.
Wufoo makes it easy to create custom online forms so you can collect data, RSVPs, payments and more, all without writing a single line of code. Trusted by more than 3 million users, including companies like Amazon & Disney, Wufoo has an award-winning form builder interface, easy customization, 400+ templates and reporting! Whether you’re embedding your forms on your website, or sharing a direct link, Wufoo has you covered.
However, submitting a form is just one step in a customer’s journey. SegMetrics joins your WuFoo Forms to the rest of your funnel, including your ads, emails and payment processor. Understand your entire customer journey, by connecting WuFoo Forms data to purchases they make weeks, months or years later.
Using SegMetrics as your WuFoo Form reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best at each stage, not just which sources generated the most leads or other rough indicators of success. And with SegMetrics’ first-party tracking pixel, avoid being blocked by ad-blockers and privacy settings.
When you get started with the WuFoo Forms integration with SegMetrics, you can see how different groups perform within WuFoo Forms and through the whole funnel.
Don’t have WuFoo Forms yet? Get WuFoo Forms. Or go to your WuFoo Forms login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Uncover the hidden profit in every part of your funnel
SegMetrics Optimizes
Your Email Funnels
Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.
With SegMetrics you can:
- Track the financial impact of every email and every funnel you send
- Discover the exact messaging and offers that turn engagement into revenue
- Optimize your funnels for different segments, no matter how long your customer journey
DIAGNOSTIC SEGMENTATION
Filter your leads by any action or attribute
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.
GROW AVERAGE ORDER VALUE
Maximize LTV with Upsell Insights
Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.
SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.
What syncs with WuFoo Forms
Everything SegMetrics reads from your WuFoo Forms account, and how the connection is made.
- Connection
Pixel tracking
Tracked with the SegMetrics pixel — first-party cookies and server-side events.
- Plan level
Basic
Core data sync — available on every SegMetrics plan.
- Category
Forms & Surveys
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