The Yahoo DSP enables you to programmatically watch, create, and manage all marketing and advertising campaigns using the DSP Traffic API. Yahoo DSP developers and partners can use these resources to manage advertisers, campaigns, lines, audiences, creatives, and more.
Adding SegMetrics to Yahoo DSP will connect all that data and link that to sales and that may have been made weeks, months or years later.
Connecting SegMetrics with your Yahoo DSP Ads account allows your company to calculate their return on ad spend based on the lifetime value attribution, not just an immediate conversion. No matter how long or complex your funnel, SegMetrics will put the pieces together.
When you get started with Yahoo Ads and SegMetrics, you can start tracking campaigns in terms of their larger impact on your business. With the tools to see everything from subscription revenue to email clicks to refund rates, you can finally get a holistic analytics view of your entire marketing funnel.