Yahoo DSP Ads Conversion Tracking

Accurate Campaign Tracking for Yahoo DSP Ads

Integrate Yahoo DSP with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.

Connect Your Yahoo DSP Account  
Watch the SegMetrics intro video

SegMetrics deciphers your Yahoo DSP data for you.

No matter the size or type of your business, your success shouldn't be compromised by struggling with confusing or conflicting data. Reclaim your clarity and make data-driven decisions with ease. SegMetrics is reliable, easy to set up, integrates with Yahoo DSP, and offers clear, actionable marketing insights.

SegMetrics: We'll handle the numbers, you drive marketing success.

"We added SegMetrics to see if it could find answers to questions a client's had for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds."
— Michelle Warner — Strategy Consultant

Yahoo DSP reporting
Yahoo DSP analytics
Yahoo DSP



Integrate Yahoo DSP and SegMetrics with one click

Using Yahoo DSP With SegMetrics

The Yahoo DSP enables you to programmatically watch, create, and manage all marketing and advertising campaigns using the DSP Traffic API. Yahoo DSP developers and partners can use these resources to manage advertisers, campaigns, lines, audiences, creatives, and more.

Adding SegMetrics to Yahoo DSP will connect all that data and link that to sales and that may have been made weeks, months or years later.

Connecting SegMetrics with your Yahoo DSP Ads account allows your company to calculate their return on ad spend based on the lifetime value attribution, not just an immediate conversion. No matter how long or complex your funnel, SegMetrics will put the pieces together.

When you get started with Yahoo Ads and SegMetrics, you can start tracking campaigns in terms of their larger impact on your business. With the tools to see everything from subscription revenue to email clicks to refund rates, you can finally get a holistic analytics view of your entire marketing funnel.

Key Features

  • Multi-purchase attribution – connect each ad click to a whole set of purchases or their subscription revenue
  • 100% traceable data – no more mystery numbers, each reported sale comes with a list of names
  • MOFU and BOFU optimization – see how the traffic from each campaign behaved at later steps
  • Build your ideal dashboard – pull your KPIs into an auto-updating dashboard, ideal for sharing
  • Advanced retargeting lists – export lists of customers based on how they have interacted with your touchpoints
Connect Your Yahoo DSP Account

"SegMetrics has greatly helped us identify the Ads/Channels that we should focus our ad $$ on. We have a long sales cycle so it has really helped us see what is going on in the customer journey from start to finish. Great tool for us!"
— Scott McQuin — Glass Shower Direct

Why SegMetrics and Yahoo DSP?

Real Lifetime Lead Values

Know the value of your leads based on who they are and what they do. No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.

Powerful List Segmentation

Create reports and segments based on tags, campaign, lead source, and much more. It's never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.

The Metrics that Matter

SegMetrics was built to power the biggest names in the industry. Get the metrics that actually matter to your business — instantly.

And since we work with your existing data, you can start getting real value in as little as 5 minutes.

Lead Insights

See Why Leads Become Customers

Learn More
Sales Velocity

Track ROI Over Customer Lifetime

Learn More
Visitor Journey Tracking

Follow Every Step Your Leads Take

Learn More
Trusted by 3,000+ Digital Marketers
Just a few of the companies improving their marketing with SegMetrics. Read customer success stories here.

Say Goodbye to Excel Exports

Calculating any of your important metrics in Yahoo DSP is tough.

We mean really tough.

And how confident are you that the numbers you're getting are accurate?

And Hello to Smart Reporting

Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting.

SegMetrics takes the guesswork out. Accurately track the number of contacts added to your Yahoo DSP account every day, week, month and year.

SegMetrics is your complete
marketing analytics toolset in one package

The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.

Start Your 14-Day Free Trial
Rolling Reports

Quickly Identify Trends & Growth

Learn More
Custom Dashboards

Create a Marketing Control Panel

Learn More
Touchpoint Filtering

Filter Leads by Every Action

Learn More

Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

Start Your 14-Day Free Trial

Its easy to bet on the winners when you know who they are