Accurate Zoho Analytics

The Best Zoho Attribution Dashboards

Integrate Zoho with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.

How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

How SegMetrics Optimizes Your Zoho Marketing

Analyze Subscriber Growth

Monitor new subscribers and unsubscribers across all email campaigns

Optimize Email Funnels

Optimize email funnels by analyzing comprehensive metrics to build trust and drive sales.

Optimizing nurture sequences

Nurture activities affect sales further down the funnel, so you need to optimize for more than just click rates.

Personalizing each funnel

Funnels need customization for each lead type, yet other tools only show dry breakdowns such as device.

Your life's work, powered by our life's work

Zoho is a renowned cloud software suite that provides an array of business applications designed to streamline operations, enhance productivity, and support businesses in scaling efficiently. At the core of its extensive offering is the Zoho Marketing Platform, a comprehensive tool tailored to assist companies in effectively reaching their target audience, nurturing leads, and converting them into loyal customers. It integrates seamlessly with other Zoho products, ensuring a unified and coordinated approach to business operations.

Key Features of Zoho Marketing Platform:

  • Omnichannel Marketing: Seamlessly manage and execute campaigns across multiple channels, including email, social media, SMS, and more.
  • Marketing Automation: Design intricate workflows to automate routine marketing tasks, ensuring consistent engagement without manual intervention.
  • Website Behavior Tracking: Gain insights into how visitors interact with your website, and tailor your marketing strategies based on real-time data.
  • Lead Scoring: Prioritize leads based on their engagement levels and likelihood to convert, ensuring sales teams focus on the most promising prospects.
  • Customizable Forms & Pop-ups: Design and implement lead capture tools tailored to your brand’s look and feel, optimizing conversion rates.
  • Analytics and Reporting: Delve deep into campaign performance metrics, enabling data-driven decision-making and strategy refinement.
  • Integration Capabilities: Connect the platform to a host of Zoho applications and third-party tools, ensuring streamlined data flow and maximized efficiency.
  • Personalization: Customize your marketing messages based on user behavior, preferences, and past interactions, enhancing engagement and conversion rates.
  • Social Media Management: Monitor, manage, and engage with your audience across various social platforms from a unified dashboard.

Harnessing the capabilities of Zoho Marketing Platform can lead businesses to effectively engage with their audience, optimize marketing spend, and achieve a significant return on investment.”

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Trusted by 3,000+ Marketers and Agencies

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Joanna Wiebe, CopyHackers

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

brandan dubbel

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

Uncover the hidden profit in every part of your funnel

SegMetrics Optimizes

Your Email Funnels

Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark. 

With SegMetrics you can:

  • Track the financial impact of every email and every funnel you send
  • Discover the exact messaging and offers that turn engagement into revenue
  • Optimize your funnels for different segments, no matter how long your customer journey
DIAGNOSTIC SEGMENTATION

Filter your leads by any action or attribute

SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.

Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

GROW AVERAGE ORDER VALUE

Maximize LTV with Upsell Insights

Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.

SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.

Discover the untapped profits hiding in your marketing