5 Ways to Maximize the Returns On Your FB Ads Campaigns

How to Make The Most Out Of Your Advertising Spend

One: Targeting

How you do your targeting will be a function of how well trained your Facebook Pixel is and how big your budget is.

If you’re just starting out or you don’t have many sales conversions logged on your Facebook Pixel, then running campaigns with very broad targeting will probably not bring ROI positive results.

In these cases, it’s better to be very specific in your targeting so that only people that are interested will see your ads.

To figure out who to target, you’ll need to understand who your ideal customer is and build up your Facebook Interest list accordingly. You can sort the list by how relevant the interest is and how large the audience size is.

On the other hand, if you have a lot of conversions logged, then Facebook’s algorithm probably has a better idea of who your customer is. It’s worth experimenting with very broad audiences and different lookalike audiences based on various activities like purchase, checkout, watched webinar and so on.

Two: Ads

Always be testing. You should always have at least more than 1 thing that’s being tested. That means making sure that each Ad Group has multiple ads. If the budget is small, keep it at 2 or 3.

Test different media forms like images and videos so that you can see what media forms work better.

Knowing who your ideal customer is will allow you to come up with experiments to run and to ensure that you’re speaking directly to your audience.

Your Facebook Ads should standout. Look to create ads that are different. Look for your images to pop. For videos triggers curiosity. This prevents your ad from getting lost in a sea of Facebook posts and ads.

Three: Conversion Goal

It generally makes sense to always optimize your ads for a purchase event.

But what if you have a high ticket ($10k+) product and a long sales cycle?

Then it becomes a bit trickier. If you optimize for landing page views, then you might attract a bunch of clickers who never intend on buying your product.

If you optimize for leads, then you might attract free loaders whose only intent is to download lots of PDFs.

If you optimize for purchases, and no sales transactions will take place for at least 6 months and then you only have 100 or so purchases per year, that doesn’t really give Facebook enough data to go on. You’ll ideally have at least 50 relevant events per week for Facebook to optimize effectively.

It’ll be up to you to strike a balance to set a conversion goal that’s relevant enough but also where you’ll likely get enough conversions to train your pixel.

You don’t need to necessarily restrict yourself to the products you currently have available. You can create a low ticket product or a 1 hour consultation to hit that sweet spot.

Four: Retargeting

Most of your customers will not purchase on the first visit. A lot of marketers will keep pushing them back to the purchase page to try and get them to buy immediately.

A better strategy is start to building a relationship with them. Once your prospect is ready to buy, they’ll keep you top of mind.

Instead of trying to sell to your prospects, offer them value through your retargeting funnel. Give them content that they find valuable. This can be PDFs, videos, how to tutorials, checklists.

Five: Lifetime Customer Value

Not all customers are created equal. Dive into your lead magnets and ads, and investigate which Facebook Ad brought in the highest ROI not only on the front end, but in total which includes the back end too.

Some ads might generate very cheap leads or lots of trials but they rarely convert into actual buyers. Or maybe you get lots of first time buyers at break even on your Facebook Campaigns but then they don’t come back. Your other Facebook Ads have very low conversion numbers on the front end but then they keep coming back over and over again to buy more. These are customers that have high lifetime customer value and it’s worth spending extra money on the front end to acquire them.

Once you have insight on what the lifetime customer value your ads are bringing in, you can crank up the relevant ads and outspend your competitors. 

How Dr. Axe Found An Additional $263,794 in Additional Revenue with Segmetrics

Dr. Axe Discovered The Value of Lead Magnets for the First Time

After signing up for their Free Trial of SegMetrics, the Dr. Axe team was able to see the value of their lead magnets for the first time — and, because SegMetrics plugs directly into all of their platforms.

The results?

The Axe Wellness team can now tell which exact lead magnets were generating the most revenue and which leads were most valuable at a glance.

In fact, the Axe Wellness team discovered something very interesting.

The 20,720 “Essential Oils” lead magnet generated $263,794 in revenue. That gives them an average lead value for leads of $12.73.

If we compare those numbers to their other segments we see that “Health” generated 12,687 new leads, with a Lead Value of $11.72 and “Fitness” generated 4,136 new leads at a lead value of $18.82.

Finally… the “Recipes” generated 9,055 new leads at the highest average value per lead, with an average value of $19.26! 

This means that each “Recipes” lead is WORTH 64% MORE than each “Health” lead despite the “Recipes” category generating 3,632 fewer leads.

The Axe Wellness team would never have noticed this without SegMetrics. This goes to show why data like this is important. You need to look beyond just leads growth when measuring the success of your marketing efforts.

“Mind. Blown,” said Evan Tardy, President of Axe Wellness, after seeing this data. “This will definitely impact our product development.”

SegMetrics has helped us get way more value out of our marketing and provided reports that we could only dream of.

If you want to know where the opportunities are hiding in your customer and subscriber data, SegMetrics will show you.

— Evan Tardy — President of Axe Wellness

Improve Your Marketing with SegMetrics

Visitor Journey Tracking

Understand your whole
customer journey

Every action a lead takes gives you valuable marketing data. The impact of your marketing depends on how easily you can gather the key metrics for your funnels. See every purchase, page visit, clicked ad, and more – and lets you see it all with the click of a button.

Define your cohorts based on what your customers are doing through the marketing funnel, and find the segments that make you money, and those that don’t. Go beyond top-level dashboards to find your most valuable cohorts.

Learn more about your customers’ journey

No Data Scientists Required

Analyze and optimize with explorative reports

As marketers, our most impactful insights come from those “Huh, that’s weird” moments. SegMetrics’ explorative reports lets you filter and break down your cohorts in realtime, letting you find the segments that are working, and the ones that aren’t.

Once you’ve identified the cohorts you want to monitor, save your reports, or put them on your live dashboards to keep tabs on their performance.

Learn more about explorative reports

SegMetrics deciphers the data so you don’t have to.

We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.

We added SegMetrics to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds
Michelle Warner — Strategy Consultant

All your the tools you already use

Connect your favorite CRM, eCommerce and more

Easily connect your marketing platform with your ecommerce and all the other tools you use, including Infusionsoft, Ontraport, ActiveCampaign, Google Ads, Facebook, MailChimp, Klaviyo and much more. Contacts are automatically connected through each of your systems, so you can follow your leads through their entire journey, no matter where it takes them.

See all 17 marketing integrations

Your marketing control panel

Build your unique KPI dashboard

What gets measured gets improved, and the more visible, the more they improve. SegMetrics’ dashboard and team features keep your core KPIs at top of mind, and alert you if things start to slip.

Whether you need to keep a close eye on MRR, quickly get the Lead Value of all your sources, or monitor leads as they go through your funnel – SegMetrics fits your reporting needs like a glove. Build custom dashboards in just a few clicks and get the vital data you need to improve your marketing.

Learn more about custom dashboards

Currently Analyzing…

Lead Value

(as of May 20th, 2020 12:37 AM)

Built by marketers, for marketers

SegMetrics empowers hundreds of marketers like you

Online marketing is more competitive than ever, which means it’s critical to understand which of your lead sources and marketing funnels are bringing you the best return on your marketing efforts, and which are a waste of time and money. See other marketers like you that are already using SegMetrics to optimize their marketing.

Read the case study

Thanks to SegMetrics, I can give my clients real-time understanding of their audience, and the major metrics that drive their growth. What used to take hours of merging spreadsheets is instantly available in my SegMetrics reports.
Marcus Blankenship — Executive Coach

With you every step of the way

Passionate support is our superpower

The SegMetrics support team has extensive experience working closely with marketers and agencies to solve their reporting needs. If you have a questions about your data, or a report you’re looking to build reach out to our team. We’ll help resolve it ASAP – even if it’s technologically convoluted or completely specific to your business.

SegMetrics’ reporting is always improving, and gaining new features every month. Our world-class development and analytics team is constantly working to make reporting easier, effective, and more reliable.

For all the power that comes with Infusionsoft, it can be a really complicated tool. Reports that should be available with a few clicks just aren’t there. With SegMetrics we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.
— Chris Mason — Automation Marketer at Titans of Direct Response

Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

Start Your 14-Day Free Trial

Its easy to bet on the winners when you know who they are