If you only intend for customers to ever buy once for you, then can stick with single-purchase attribution models.
But if you're looking for the hidden profits in your business, you need to go deeper...
Tools like GA or Facebook Ads will tell you that someone clicked or viewed a series of touchpoints and bought something. That’s a good start.
But what about if you want to measure more than that:
In that case, the current single-purchase attribution models aren’t up to the job.
We added SegMetrics to see if it could find answers to questions a client's had
for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds — Michelle Warner — Strategy Consultant
Sam is a SegMetrics user with an online music course.
She had calculated an approximate LTV for her customer based as a whole and worked it out to be $160.
She was running ads on YouTube and Facebook, both of which had a CPA of $80. So, Sam was happy that they were both profitable.
But, SegMetrics let her see the LTV per source...which revealed some bad news...
The LTV for YouTube leads was only $60.
Only seeing an overall figure had hidden the variation between her leads from organic and social spending far more than the YouTube traffic.
She immediately paused the campaign until she pinpointed the issue and was able to make the campaign profitable.
Not having the visibility in the business that we get in the day-to-day reports through
SegMetrics would be pretty scary. If you don’t have daily visibility into your back-end data
and you don’t have the right attribution, you’re leaving a ton of money on the table. We doubled our business since last year. — Ian Chew — Founding Executive, Seminal
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you
the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you
can improve your marketing.
All plans include 10,000 contacts free. Just $10/month per additional 10,000 contacts
Find your most profitable lead sources, scale what works and kill what doesn’t.
Its easy to bet on the winners when you know who they are
“You can just see everything that you want to see without having to dig into the details or look up any numbers on a daily basis. You just automatically have them ping on your dashboard. It’s nice to have the big picture and then be able to get directly into a more detailed view when you need it.”
Read the Case Study