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SegMetrics will look at every payment you have processed and tie it to the customer history.
It will even recognize returning customers, the purchases that appear out of nowhere according to other reporting systems.
And unlike event-based reporting, it records refunds and failed payments. So, you will be able to analyze behavior that lead to money in the bank, not just a confirmation page.
We added SegMetrics to see if it could find answers to questions a client's had
for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds — Michelle Warner — Strategy Consultant
Unlike the black boxes of other reporting, “80 conversions” will mean 80 customer IDs. You can dive into their customer history, complete with every touchpoint and previous purchase.
By saving the data based on contact data not visitor ID, it becomes impossible to double count a purchase.
With SegMetrics you can go beyond looking at single purchases.
You can see whether particular sources of customers are likely to become the repeat buyers that are the lifeblood of any business, and even test retention optimization ideas.
Not having the visibility in the business that we get in the day-to-day reports through
SegMetrics would be pretty scary. If you don’t have daily visibility into your back-end data
and you don’t have the right attribution, you’re leaving a ton of money on the table. We doubled our business since last year. — Ian Chew — Founding Executive, Seminal
All you need to do is authorize the integrations with your other marketing tools, such as advertising platforms, payment processors and email automation software.
Both new and historical data will then start flowing in, recording UTMs, email interactions and sales.
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you
the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you
can improve your marketing.
All plans include 10,000 contacts free. Just $10/month per additional 10,000 contacts
Find your most profitable lead sources, scale what works and kill what doesn’t.
Its easy to bet on the winners when you know who they are
No one understands marketing and analytics like Keith and the SegMetrics team; it makes total sense that they created SegMetrics.
We had answers to lifetime value questions within seconds that we’ve wanted to know from Infusionsoft for YEARS. And now we finally can.