The #1 funnel analytics for eCommerce

Track the full journey from ad to purchase to repeat buyer,
all in one report

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End the double-counted data and find where your revenue is coming from.

See the actual customers who came from each campaign
Calculate attribution using the LTV, not just their first purchase
Gather data for retention optimization experiments
See all your revenue, refunds and failed payments
Measure success in terms of lifetime value, not a single conversion
Join touchpoint data from your ads, emails and payments

Just a few of the companies improving their marketing with SegMetrics
Attribute every penny

Revenue data that matches your bank account

SegMetrics will look at every payment you have processed and tie it to the customer history.

It will even recognize returning customers, the purchases that appear out of nowhere according to other reporting systems.

And unlike event-based reporting, it records refunds and failed payments. So, you will be able to analyze behavior that lead to money in the bank, not just a confirmation page.

We added SegMetrics to see if it could find answers to questions a client's had for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds
Michelle Warner — Strategy Consultant

Data you can trust

Where “80 conversions” means 80 names

Unlike the black boxes of other reporting, “80 conversions” will mean 80 customer IDs. You can dive into their customer history, complete with every touchpoint and previous purchase.

By saving the data based on contact data not visitor ID, it becomes impossible to double count a purchase.

Learn more about the customer journey

Multi-purchase Attribution

Find your best sales funnel through your entire customer lifetime

With SegMetrics you can go beyond looking at single purchases.

You can see whether particular sources of customers are likely to become the repeat buyers that are the lifeblood of any business, and even test retention optimization ideas.

Not having the visibility in the business that we get in the day-to-day reports through SegMetrics would be pretty scary. If you don’t have daily visibility into your back-end data and you don’t have the right attribution, you’re leaving a ton of money on the table.

We doubled our business since last year.
— Ian Chew — Founding Executive, Seminal

connect the tools you already use

Easy integrations for minimal setup

All you need to do is authorize the integrations with your other marketing tools, such as advertising platforms, payment processors and email automation software.

Both new and historical data will then start flowing in, recording UTMs, email interactions and sales.

See our integrations

SegMetrics is your complete
marketing analytics toolset in one package

The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.

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ECommerce Marketers Use SegMetrics to:

Rolling Reports

Quickly Identify Trends & Growth

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Custom Dashboards

Create a Marketing Control Panel

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Touchpoint Filtering

Filter Leads by Every Action

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Flexible pricing as you scale

Get Started Risk-Free with a 14-day Free Trial


$175 Plus $10 per 10k contacts
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$495 Plus $10 per 10k contacts
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Contact Custom Pricing
  • Custom Reporting
  • Advanced User Permissions
  • Full Web Tracking
  • Real-Time Data Sync
  • Dedicated Support
  • Custom Integrations
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All plans include 10,000 contacts free. Just $10/month per additional 10,000 contacts

Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

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Its easy to bet on the winners when you know who they are

Follow your entire customer journey,
from ad to purchase to lifetime customer
in one easy-to-use app


Web Analytics

Google Analytics,

Advertising Platforms


Ad Platform Analytics

Wicked Reports,

Dashboard Tools

Onboarding & Dedicated Support Incl. Extra Extra
Historical Data Import
Full Web Tracking
Custom Dashboards
Cross Device Tracking
Prevent Cookie Blocking
Top of Funnel
Attribution Window Unlimited 30day 7day 30day 30day
Lifetime Conversion Tracking
RoAS Method Multi-Purchase Event Event Single-Purchase Single-Purchase
Middle of Funnel
Customer Journey Tracking
Nurture Sequence Analytics
Revenue Impact
Bottom of Funnel
Recurring Revenue Tracking
MRR, Churn & Retention
Collections & Refunds

Get the right answers, in seconds, with SegMetrics

Find your most profitable lead sources, scale what works and kill what doesn’t.

Start Your 14-Day Free Trial

Its easy to bet on the winners when you know who they are