Uncover how your most profitable customers find you

SegMetrics’ actionable marketing insights uncover where your customers come from and how they navigate through your sales funnel.

Optimize every stage of your funnel, from ad clicks to repeat purchases, so you can focus on maximizing lifetime revenue.

How SegMetrics Works

Get answers to questions about your full marketing funnel

When your data is fragmented, it can be difficult to find answers to important questions about your marketing funnel — like which of your ads are generating new contacts with the highest LTV after 3, 6, or 12 months.

SegMetrics connects your data from your marketing tools, including ad platforms, email systems, and payment providers. Visualize your customer journeys, and optimize your funnel from ad click to purchase.

Trusted by 3,000+ Digital Marketers and Advertising Agencies

brandan dubbel

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

— Brendan Dubbels — Senior Partner Manager, Ontraport

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

— Joanna Wiebe — Founder, Copyhackers 

UNLOCK MARKETING INSIGHTS

Person-Based Ad and
Purchase Tracking

Person-Based Ad and Purchase Tracking

SegMetrics’ ad attribution traces your customer’s journey, from initial ad click to repeat purchase, revealing which of your ads are your real money-makers.

Then, our intelligent ad optimization systems send the ad platforms the data they need to bring you more high quality traffic. Even if a sale happens after a long nurturing sequence , we’ll tell the ad AIs so they’ll learn from the conversion.

CUSTOMER JOURNEY TRACKING

Go beyond reporting on traffic and weak web-based goals

Web-based analytics show you which traffic sources fill your funnel with leads or trials, but those tools can’t always tell you if those contacts become customers.

With SegMetrics, track your leads and customers through their middle-of-funnel steps like nurture sequences, webinars, demo calls, and free trials.

Features For Every Funnel

Lifetime Value Attribution

Attribute every purchase back to the source. 7D Tracking measures your LTV, even through the longest funnels

Order Value Maximization

Find the best upsells and cross-sells for each lead type, with full tracking of every purchase and subscription

Nurture Step Optimization

Optimize your emails, webinars, and consultations for each customer type with advanced segmentation

Customer Journey Tracking

Discover the paths your best customers take with transparent contact histories, showing you every step they’ve taken

Lifetime Value Attribution

Attribute every purchase back to the source. 7D Tracking measures your LTV, even through the longest funnels

Order Value Maximization

Find the best upsells and cross-sells for each lead type, with full tracking of every purchase and subscription

Nurture Step Optimization

Optimize your emails, webinars, and consultations for each customer type with advanced segmentation

Customer Journey Tracking

Discover the paths your best customers take with transparent contact histories, showing you every step they’ve taken

Features For Every Funnel

PEOPLE-CENTRIC SEGMENTATION

Filter your contacts
with every action
and attribute

Filter your contacts with every action and attribute

SegMetrics syncs with your email marketing platform or CRM, enabling people-centric segmentation. You can filter by custom fields and tags to identify contacts who have:

If you track any action or attribute in your CRM for your contacts, SegMetrics can filter your people based on it.

MARKETING DATA AT YOUR FINGERTIPS

Join up data from your favorite ad platforms, marketing tools, payment processors, and CRMs

Join up data from your favorite marketing tools

SegMetrics connects to your existing marketing tool suite and services to instantly connect your historical and incoming data.

Follow your leads through every step of their journey with our library of 90+ marketing integrations. Connect your ad platforms, email systems, payment processors, and more.

LTV ATTRIBUTION OVER TIME

Track customer lifetime value through your entire funnel

SegMetrics tracks the lifetime value of your contacts through even the longest middle-of-funnel nurture sequences.

With SegMetrics, each person’s event and transaction history is tied back to their contact record. Purchases (or off-site transactions) are tracked back to them, whether they’re months or years later.

Optimize Your Marketing
With Our Ultimate Guide to Funnels

Finally, a step-by-step guide that walks you through creating and optimizing your automated marketing funnels. Get free, instant access now!