Uncover how your most profitable customers find you

SegMetrics’ actionable marketing insights uncover where your customers come from and how they navigate through your sales funnel.

Optimize every stage of your funnel, from ad clicks to repeat purchases, so you can focus on maximizing lifetime revenue.

How SegMetrics Works

Get answers to questions about your full marketing funnel

When your data is fragmented, it can be difficult to find answers to important questions about your marketing funnel — like which of your ads are generating new contacts with the highest LTV after 3, 6, or 12 months.

SegMetrics connects your data from your marketing tools, including ad platforms, email systems, and payment providers. Visualize your customer journeys, and optimize your funnel from ad click to purchase.

Trusted by 3,000+ Digital Marketers and Advertising Agencies

brandan dubbel

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

— Brendan Dubbels — Senior Partner Manager, Ontraport

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

— Joanna Wiebe — Founder, Copyhackers 

UNLOCK MARKETING INSIGHTS

Person-Based Ad and
Purchase Tracking

Person-Based Ad and Purchase Tracking

SegMetrics’ ad attribution traces your customer’s journey, from initial ad click to repeat purchase, revealing which of your ads are your real money-makers.

Then, our intelligent ad optimization systems send the ad platforms the data they need to bring you more high quality traffic. Even if a sale happens after a long nurturing sequence , we’ll tell the ad AIs so they’ll learn from the conversion.

CUSTOMER JOURNEY TRACKING

Go beyond reporting on traffic and weak web-based goals

Web-based analytics show you which traffic sources fill your funnel with leads or trials, but those tools can’t always tell you if those contacts become customers.

With SegMetrics, track your leads and customers through their middle-of-funnel steps like nurture sequences, webinars, demo calls, and free trials.

Features For Every Funnel

Lifetime Value Attribution

Attribute every purchase back to the source. 7D Tracking measures your LTV, even through the longest funnels

Order Value Maximization

Find the best upsells and cross-sells for each lead type, with full tracking of every purchase and subscription

Nurture Step Optimization

Optimize your emails, webinars, and consultations for each customer type with advanced segmentation

Customer Journey Tracking

Discover the paths your best customers take with transparent contact histories, showing you every step they’ve taken

Lifetime Value Attribution

Attribute every purchase back to the source. 7D Tracking measures your LTV, even through the longest funnels

Order Value Maximization

Find the best upsells and cross-sells for each lead type, with full tracking of every purchase and subscription

Nurture Step Optimization

Optimize your emails, webinars, and consultations for each customer type with advanced segmentation

Customer Journey Tracking

Discover the paths your best customers take with transparent contact histories, showing you every step they’ve taken

Features For Every Funnel

PEOPLE-CENTRIC SEGMENTATION

Filter your contacts
with every action
and attribute

Filter your contacts with every action and attribute

SegMetrics syncs with your email marketing platform or CRM, enabling people-centric segmentation. You can filter by custom fields and tags to identify contacts who have:

If you track any action or attribute in your CRM for your contacts, SegMetrics can filter your people based on it.

MARKETING DATA AT YOUR FINGERTIPS

Join up data from your favorite ad platforms, marketing tools, payment processors, and CRMs

Join up data from your favorite marketing tools

SegMetrics connects to your existing marketing tool suite and services to instantly connect your historical and incoming data.

Follow your leads through every step of their journey with our library of 90+ marketing integrations. Connect your ad platforms, email systems, payment processors, and more.

LTV ATTRIBUTION OVER TIME

Track customer lifetime value through your entire funnel

SegMetrics tracks the lifetime value of your contacts through even the longest middle-of-funnel nurture sequences.

With SegMetrics, each person’s event and transaction history is tied back to their contact record. Purchases (or off-site transactions) are tracked back to them, whether they’re months or years later.

Get insights with prebuilt dashboards and reports for your top, middle, and bottom of funnel

CUSTOMIZABLE DASHBOARDS

Analyze all your
marketing data from
ads to post-purchase

Analyze all your marketing data from ads to post-purchase

Every aspect of your marketing — email clicks, downloads, page visits, and more — affect the likelihood of a contact becoming a customer.

SegMetrics breaks down which actions lead to sales, so you can fine-tune your funnel.

Dig into your marketing data with flexible reports, then build ideal overviews for you, your client, or your team with our custom dashboards.

“SegMetrics is the tracking and analytics software we didn’t know we needed. It has helped us make data- driven decisions and took the guesswork out of where our opportunities for growth are. Anyone that wants to track their ad spend and analyze their business data properly should be using SegMetrics. It’s truly one of a kind!”

Santo Cozzolino — Agilize Consulting

“SegMetrics is the tracking and analytics software we didn’t know we needed.It has helped us make data-driven decisions and took the guesswork out of where our opportunities for growth are. Anyone that wants to track their ad spend and analyze their business data properly should be using SegMetrics. It’s truly one of a kind!”

— Santo Cozzolino — Agilize Consulting

OFFLINE AND ONLINE CONVERSION TRACKING

Capture every conversion, no matter where it happens

With SegMetrics’ comprehensive conversion tracking, track every conversion that matters to your business, from online purchases to in-store sales captured by your CRM and even deals sealed over phone calls.

By accurately tracking online and offline conversions, you’ll be able to optimize your campaigns and make data-driven decisions.

Customer and Community Voices

Join 3000+ happy marketers
and advertising agencies

Barry Hott
Barry Hott@binghott
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“I don’t care what people use, but think everyone should use something more than basic GA data.”
Michelle Araiza
Michelle Araiza@mktg_mindset
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“What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!”
Wynne Pirini
Wynne Pirini
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“Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.“
Neil Shap
Neil ShapFounder, Linx Digital
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“SegMetrics is the best tool to track your ads performance”
Kasim Aslam, CEO, Solutions_8
Kasim Aslam, CEO, Solutions_8@kasimaslam
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“Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.”
Gustavo Paniagua
Gustavo Paniagua Head of Marketing, Slidebean
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"Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful"
Zach Moreno
Zach Moreno@ZachInSpace
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"With SegMetrics we were able to reduce our cost per acquisition by over 90%!"
Brennan Dunn
Brennan Dunn@brennandunn
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"Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers."
Christian Lovrecich
Christian Lovrecich@clovrecich
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“One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.”
Liana Ling
Liana Ling@theleadgenqueen
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“Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.”
ConvertKit
ConvertKit
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"Check out SegMetrics."
Edward Haskins
Edward Haskins
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“I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.”
Troy Buckhold
Troy Buckhold
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“Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.”
Reuben Gamez
Reuben Gamez
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“SegMetrics is good”
Robby Miles
Robby Miles@RobbyMiles
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"Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from."
˗ˏˋ Jesse Hanley ˎˊ˗
˗ˏˋ Jesse Hanley ˎˊ˗@jessethanley
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"We integrate with SegMetrics now for those who want more advanced data. Team there is boss."
Jim Hamilton
Jim Hamilton@realjimhamilton
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“Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle”
Stephen Hutson
Stephen Hutson@stephen_hutson
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"My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff."

Uncover your high-value channels and lead sources with SegMetrics

Go beyond faceless metrics and top of funnel attribution.

With SegMetrics, you’re doing more than counting clicks; you’re getting a clear, actionable view of where your individual customers are coming from and how they move through your marketing funnel.

Then scale what works and kill what doesn’t.