Discover the True Revenue of Your Snapchat Ads with SegMetrics

Vanessa Copley

Snapchat Ads now plugs into SegMetrics through our native integration! Simply connect your account to see how your ad clicks turn into paying customers.

By adding Snapchat Ads along with your email platform and payment provider, you can see the full journey from ad to repeat buyer. Give Snapchat the attribution it deserves, even if the sale happens off-site or months later.

What Are Snapchat Ads?

Snapchat is one of the world’s most popular social networks with nearly 200 million daily active users. As the most popular app among users age 12-17, it is becoming increasingly important for youth-focused brands.

Snapchat Ads is growing in use at around 30% per year. It lets businesses create ad campaigns using a variety of ad formats, with the conversion tracking advertisers have come to expect from a major platform.

How does SegMetrics work with Snapchat Ads?

Once users have connected their Snapchat Ads account and other tools, SegMetrics will start joining the data together.

If visitors from Snapchat entered your email system as customers or newsletter subscribers, you will be able to analyze their full journey through your marketing funnel. You can see their email interactions and lifetime spend, both linked back to the original campaign that got them to your site.

That way you can see the LTV of Snapchat traffic and how people from different campaigns progressed through later touchpoints.

For more information check out our documentation.

Getting Started

All it takes to get started is a quick authorization:

– Open up SegMetrics and choose Snapchat from the integrations page

– Hit the authorize button in the popup window

After that your Snapchat data will be visible in SegMetrics!

Vanessa Copley


Vanessa Copley is a business automation specialist and the founder of Custom Client Journey. She specializes in client journey management and bringing the human touch to your automated experience. In her free time, she enjoys reading fantasy and horror novels, practicing Tang Soo Do and spending time with her amazing children, the love of her life, and their 15 birds and 2 dogs.

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