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Webinar: Black Friday analytics in action

Ryan Johnson
Marketer @ SegMetrics
Free Masterclass: Black Friday Analytics in Action

How to radically increase the impact of your Black Friday promotions.

On Wednesday, Oct 30, SegMetrics’ Founder and CEO, Keith Perhac, will be demonstrating how to leverage data-driven insights to uplevel and optimize your Black Friday revenue.

In this free, tactical event, Keith will show how marketing analytics can solve your most challenging Black Friday questions:

  • Which products should you prioritize in your promos?

  • How do you forecast expected Black Friday revenue? Is it accurate?

  • Which channels should you focus on for Black Friday? Which should you ignore?

  • How should you optimize your Black Friday ad budget? (Is your ad attribution BF-ready?)

  • What should your email segmentation strategy be?

  • How can you ensure your Black Friday marketing is optimized? Do you know what this looks like?

  • How should you track your Black Friday results — including your BF/CM LTV?

Don’t rely on hunches or “well, that’s how we’ve always done it…” strategy. Discover how accurate, full-funnel marketing analytics can boost your Black Friday results.

Get your free invitation here, and we’ll remind you when the free class is available.


Ryan Johnson

Marketer @ SegMetrics

Ryan Johnson is a content strategist and product marketing manager with over 15 years experience bringing brands and products to life with integrated editorial and sales collateral, value-based messaging, and GTM strategies.


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