Just Ask Ian: Find your best landing pages with SegMetrics

Video Transcript

Ever wondered which of your landing pages are the most effective? Not just in attracting leads, but in converting paying customers? That’s the critical distinction. Today, let’s peel back the curtain and learn how to identify these rockstar pages.

Most online businesses have lots of digital doorways. These are your landing pages. Those pages work to attract visitors and convince them to take a leap of faith with you to share their email address, start a free trial, or make a purchase.

But which of these pages attract the most customers and revenue? This can be hard to tell. Traditional marketing tools can tell you how many clicks you’re getting but not how many of those clicks turn into real paying customers, especially with longer nurture sequences on the other side of those landing pages. The solution to this problem is integrating and analyzing data from all of your platforms.

And that’s exactly what SegMetrics does. When you have all this info, identifying which landing pages drive the most revenue is a snap.

Now, let’s open up the SegMetrics platform to see how to compare the revenue value of different landing pages. For this example, we’ll pull up the web report. This report shows us how many leads have landed on our website, how many of those leads turn into customers, the conversion rate between leads and customers, the revenue earned from those customers, and the average lead value.

Like all reports in SegMetrics, you can then select the dimension you want to analyze, such as the URL, and see how this compares across your business. Here we can see not only which landing pages have the best opt-in rate, but also which have the best lead value and which bring in the most amount of revenue.

SegMetrics makes all of this information quick to access and easy to analyze.

So why should you care about which landing pages bring in the most revenue? Because that means you’re no longer flying blind. With SegMetrics, you can pinpoint which pages make you the most money – and deserve more attention – and which are a waste of time and money.

By understanding your actual landing page performance with SegMetrics, you can optimize underperforming pages, you can replicate success in future campaigns, you can double down on the content and offers that resonate most with your audience, and you can put forth more money and effort to your most profitable landing pages.

Knowledge is power, and with SegMetrics you can make data driven decisions to maximize your marketing budget and boost revenue.

And that wraps things up on this edition of Just Ask Ian. We’ve got lots more videos on the channel and new episodes coming out to help you optimize your marketing with SegMetrics. Thanks for watching and I’ll see you next time.

Next Steps

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