Just Ask Ian: Find your best traffic sources with SegMetrics

Video Transcript

Ever wondered which traffic sources are really boosting your bottom line? This is crucial, yet often elusive information. I’m about to unveil the secrets to uncovering the most profitable traffic sources for your business right now.

In marketing, the goal isn’t about just driving any traffic. It’s about driving the right traffic. You want more warm leads that convert at a higher rate, buy with a higher average order value, and who come back for repeat purchases. What you don’t want is a bunch of tire kickers with no intention or means of buying. But how can you tell the difference?

Marketers often struggle to link traffic sources directly back to revenue. Because traditional tools rely on web pixels and don’t connect to revenue platforms. You can see how many leads you’re getting from different traffic sources, but not how much each is worth.

Identifying high revenue traffic sources with traditional tools is like trying to solve a puzzle where half the pieces were eaten by a cat. With SegMetrics, you don’t have this problem. You can link revenue directly back to these traffic sources. Let me show you how.

Let’s open up the SegMetrics platform to see how to trace revenue back to traffic sources. We’ll pull up the web report for this exercise. This report shows us how many leads have visited our website, how many of those leads have turned into customers, and our lead to customer conversion rate. We can also see how much revenue we’ve earned from those customers, as well as an average lead value.

Down below, we can see not only which channels drive the most revenue, but we can also break it down by which URLs and referrals bring in that revenue. We can even drill down into the revenue value of different UTM values, like source or medium. With SegMetrics, all of this info about your business is always at your fingertips.

So why is this so powerful?

Once you know which traffic sources are bringing in the most revenue, or even which sites or specific UTMs, you can allocate your marketing budget much more efficiently. Take the traffic sources and strategies that are working and double down. Invest more time and money in your proven winners. Now you can stop wasting time and money on the traffic sources that bring in junk leads.

SegMetrics gives you more than just data. This is a roadmap to refine your marketing tactics, optimize your budget, and boost your ROI.

Next Steps

🚀 Want to boost the ROI of your lead magnets? Use our free How to Optimize Any Lead Magnet guide to get more leads and customers with the tactics you’re already using.

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