Are you sure your paid ads are working?
The truth is, most businesses don’t really know if their ads are working. And they certainly can’t break down their ROAS by ad platform, ad set or even individual ads.
In other words, they’re marketing in the dark.
Thankfully, there’s a better approach. In this video, we show you how to find out if your paid ads are working, call out the metrics you should be watching, and most importantly, outline how to use those metrics to GROW your business.
Inside the video:
00:00 – The Ad Dilemma: Are your paid ads actually working?
00:32 – Inside the SegMetrics Advertising Report
01:19 – How to prove your ad data is accurate
02:10 – The ad metrics you need to track
03:17 – Why you need to compare your metrics by segment and channel
04:25 – How to use filtering to better understand your ad results
05:30 – Cost per lead (CPL) vs cost per customer (CAC)?
07:20 – How to test SegMetrics for free
Growing your business is a lot easier – and more fun – when you can see what is and isn’t working.
If you have questions about your own paid ads data, book a call with one of our marketing analytics experts. We’re here to help!
And if you sign up for SegMetrics here, we’ll give you a free ad attribution audit to help you jumpstart your optimizations.
