Alternative to HubSpot Attribution

Looking for a HubSpot Attribution alternative?

Marketers like you upgrade to SegMetrics to get 100% clarity on where their leads come from, how they act, and how much their marketing is really worth. Get a handle on the KPIs that matter most for your marketing funnels.

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Just a few of the companies improving their marketing with SegMetrics

Attribution

SegMetrics integrates natively with HubSpot so you can understand the true value of your lead every step of the way.

If you’re doing any multi-channel marketing and need better data to help you make marketing decisions, then SegMetrics can fill in the gap for you.

HubSpot Attribution can overstate the impact of a marketing channel by counting the same order many times.

SegMetrics integrates directly with your payment processor and will report the actual revenue attributed to the relevant marketing channel.

HubSpot Attribution does not calculate the lifetime value of a customer which makes figuring out how much to spend profitably on customer acquisition a challenge.

SegMetrics calculates this down to the penny with just a single click. You can get the LTV of any cohort and the lifetime value of any lead source.

HubSpot relies on deal revenue to calculate the conversion value of a customer.

SegMetrics integrates directly with sales platforms as well as advertising platforms like Facebook Ads, Google Ads, Bing and so on. This enables you to have crystal clarity on how every single penny of your ad spend is performing.

You can track your sales to the source and scale your ad campaigns with confidence.

Real Lifetime Lead Values

Know the value of your leads based on who they are and what they do. No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.

Powerful List Segmentation

Create reports and segments based on tags, campaign, lead source, and much more. It’s never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.

The Metrics that Matter

SegMetrics was built to power the biggest names in the industry . Get the metrics that actually matter to your business — instantly. And since we work with your existing data, you can start getting real value in as little as 5 minutes.

SegMetrics deciphers the data so you don’t have to.

We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.

Lead insights

See Why Leads Become Customers

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sales velocity

Track ROI Over Customer Lifetime

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visitor journey tracking

Follow Every Step Your Leads Take

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Chris Mason — *Automation Marketer at Titans of Direct Response*

Say Goodbye to Excel Exports

Calculating any of your important metrics in crm is tough. We mean really tough. And how confident are you that the numbers you're getting are accurate?

And Hello to Smart Reporting

Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting. SegMetrics takes the guesswork out. Accurately track the number of contacts added to your crm account every day, week, month and year.

SegMetrics is your complete marketing analytics toolset in one package

The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.

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