Alternative to HubSpot Attribution
Looking for a HubSpot Attribution alternative?
Marketers like you upgrade to SegMetrics to get 100% clarity on where their leads come from, how they act, and how much their marketing is really worth. Get a handle on the KPIs that matter most for your marketing funnels.
Built by marketers, for marketers.
Just a few of the companies improving their marketing with SegMetrics
SegMetrics integrates natively with HubSpot so you can understand the true value of your lead every step of the way.
If you’re doing any multi-channel marketing and need better data to help you make marketing decisions, then SegMetrics can fill in the gap for you.
HubSpot Attribution can overstate the impact of a marketing channel by counting the same order many times.
SegMetrics integrates directly with your payment processor and will report the actual revenue attributed to the relevant marketing channel.
Customer Lifetime Value
HubSpot Attribution does not calculate the lifetime value of a customer which makes figuring out how much to spend profitably on customer acquisition a challenge.
Multi-Channel Marketing Insight
HubSpot relies on deal revenue to calculate the conversion value of a customer.
SegMetrics integrates directly with sales platforms as well as advertising platforms like Facebook Ads, Google Ads, Bing and so on. This enables you to have crystal clarity on how every single penny of your ad spend is performing.
You can track your sales to the source and scale your ad campaigns with confidence.
Real Lifetime Lead Values
Know the value of your leads based on who they are and what they do.
No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.
Powerful List Segmentation
Create reports and segments based on tags, campaign, lead source, and much more. It's never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.
The Metrics that Matter
SegMetrics was built to power the biggest names in the industry. Get the metrics that actually matter to your business — instantly.
And since we work with your existing data, you can start getting real value in as little as 5 minutes.
SegMetrics deciphers the data so you don’t have to.
We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.
We added SegMetrics to see if it could find answers to questions a client's had
for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds
— Michelle Warner — Strategy Consultant
See Why Leads Become Customers
Are leads who opened a certain email more likely to buy than those who did not? Does a particular free download lead to bigger purchases? Know how your marketing affects leads and strategically shape your funnel to increase conversion and value.Learn More
Track ROI Over Customer Lifetime
Some leads can remain on your list for days, weeks, months or years before becoming customers. SegMetrics tracks your leads’ time-to-purchase and breaks down exactly what caused them to convert. There could be a dormant group just waiting for the right offer.Learn More
Visitor Journey Tracking
Follow Every Step Your Leads Take
Every action a lead takes gives you valuable marketing data. The impact of your marketing depends on how easily you can gather the key metrics for your funnels. See every purchase, page visit, clicked ad, and more - and lets you see it all with the click of a button.Learn More
For all the power that comes with Infusionsoft, it can be a really complicated tool. Reports that should be available with a few clicks just aren't there.
With SegMetrics we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.
— Chris Mason — Automation Marketer at Titans of Direct Response
Say Goodbye to Excel Exports
Calculating any of your important metrics in crm is tough.
We mean really tough.
And how confident are you that the numbers you're getting are accurate?
And Hello to Smart Reporting
Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting.
SegMetrics takes the guesswork out. Accurately track the number of contacts added to your crm account every day, week, month and year.
SegMetrics is your complete
marketing analytics toolset in one package
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.Start Your Free Trial
Quickly Identify Trends & Growth
The metrics that drive your business are not static. With Rolling Reports, instantly get advanced reporting on how your Facebook ads did this week, or the month-over-month growth of your evergreen marketing funnels.Learn More
Create a Marketing Control Panel
Whether you need to keep a close eye on MRR, quickly get the Lead Value of all your sources, or any other metric you can think of - SegMetrics fits your reporting needs like a glove. Build custom dashboards in just a few clicks and make getting vital data simple and painless.Learn More
Filter Leads by Every Action
Using SegMetrics' advanced tracking features allows you to slice and dice your lead segments by any action that they've taken through your marketing campaigns. Find people who have clicked on a specific ad, viewed a page, downloaded a PDF, gotten on a sales call, or any combination of the marketing touchpoints that make up your customer journey.Learn More
Get Started in Less than 5 Minutes
Find your most profitable lead sources, scale what works and kill what doesn’t.Start Your 14-Day Free Trial
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