📈 Lead Magnet Ideas That Actually Work — Real Examples You Can Learn From
Looking to capture more leads and deliver value at the same time? These brands are doing it right. Here’s a breakdown of lead magnets that are attracting, engaging, and converting audiences — with direct links for you to check them out:
📊 Industry Report — Share Research, Build Authority
Example: Litmus offers the State of Email Innovations, a detailed breakdown of trends and insights for email marketers. Data-rich, timely, and positioning Litmus as a go-to resource.
👉 https://www.litmus.com/resources/state-of-email-innovations
📚 Educational Guide — Solve Real Problems
Example: Another solid offering from Litmus is the Foundations of Email Deliverability guide. It’s packed with best practices and proven strategies that email marketers can put to work immediately.
👉 https://www.litmus.com/resources/foundations-of-email-deliverability
✏️ Downloadable Worksheet — Encourage Action
Example: Feel Good Social shares a free Branding Worksheet to help creators and small biz owners clarify their brand style and voice. It’s simple, practical, and highly shareable.
👉 https://feelgoodsocial.kit.com/brandingworksheet
📖 Comprehensive Guide — Empower Smart Decisions
Example: Hanover Research created a Guide to Brand Health Measurement that helps marketing pros and decision-makers assess and improve brand perception. It’s value-packed and aimed at serious leads.
👉 https://www.hanoverresearch.com/reports-and-briefs/corporate/guide-to-brand-health-measurement/
📝 Sales Playbook Template — Offer a Ready-Made Solution
Example: Highspot provides a Sales Playbook Guide, giving sales teams a proven framework to improve their sales strategy and alignment. A smart tool for driving leads from operational teams.
👉 https://p.highspot.com/na-ppc-adwords-sales-playbook-guide.html
✨ The Best Lead Magnets Teach, Guide & Empower
Whether it’s a report, a worksheet, a playbook, or a practical guide, these lead magnets all share one thing: they solve a real problem for the right audience. Start with value, and your leads will follow.