In this lesson, we’ve listed some of interesting and useful examples of lead gen PDFs. These are solid examples of companies doing it right. Take a look, see what you like, and keep a list of elements and tactics you’d like to swipe for your own lead magnet PDFs.
Industry research report
In this PDF, Litmus offers a detailed breakdown of trends and insights for email marketers — the State of Email Innovation. Data-rich and timely, this PDF positions Litmus as a go-to resource.
👉 https://www.litmus.com/resources/state-of-email-innovations
Educational guide
We have a good example for you to check out too! This guide is packed with tagging best practices that marketers can put to work immediately. You can’t go wrong with solving real problems.
👉 https://segmetrics.io/guides/ultimate-tagging-guide/
Downloadable worksheet
Feel Good Social shares a free Branding Worksheet to help creators and small biz owners clarify their brand style and voice. It’s simple, practical, and highly shareable.
👉 https://feelgoodsocial.kit.com/brandingworksheet
Brand assessment
PDFs that help users immediately apply recommendations and insights to their own business can be incredibly valuable. In this example, Hanover Research helps prospects measure their own brand health — an offer that will attract serious leads.
👉 https://www.hanoverresearch.com/reports-and-briefs/corporate/guide-to-brand-health-measurement/
Sales playbook template
What’s better than knowing how to accomplish a goal? Having someone do a lot of the work for you upfront! That’s why frameworks, templates and playbooks can be such attractive lead gen magnets.
👉 https://p.highspot.com/na-ppc-adwords-sales-playbook-guide.html
Whether it’s a report, a worksheet, a playbook, or a practical guide, these lead magnets all share one thing: they solve a real problem for the right audience. Start with value, and your leads will follow.