What’s the biggest difference between marketers whose lead magnets consistently generate high-quality leads and those who struggle?
It isn’t in how they build their funnels.
The secret is in how they test and optimize them.
Most lead magnet funnels leak conversions somewhere – from technical glitches that prevent downloads to messaging misalignments that confuse prospects. If you’re not systematically testing every element of your funnel, those leaks will silently drain your potential revenue day after day.
In this module, I’m going to show you how to test your entire lead magnet funnel to find and fix the conversion killers lurking in your system. We’ll cover how to create a methodical testing framework that catches problems before they cost you leads and optimizes the elements that matter most.
And my personal favorite: How to uncover hidden opportunities to squeeze more conversions from the same traffic.
Let’s build your bulletproof testing system.
This isn’t your normal testing protocol.
We’re not talking about basic A/B testing or spot-checking that your form works. We’re talking about comprehensive technical and conversion testing that ensures every piece of your funnel is performing at its peak – from initial click to lead magnet consumption.
Why testing matters
Let me share a quick reality check about why testing isn’t optional.
I worked with a client who launched what seemed like a perfect lead magnet funnel. Beautiful PDF, compelling landing page, solid delivery system. They were driving good traffic, but conversions were sitting at just 3.2% – well below what we expected.
When we ran our systematic test, we discovered three critical issues:
- Their form wasn’t working on Safari mobile (that’s 14% of their traffic)
- Their download link was breaking on Outlook (affecting 27% of their subscribers)
- Their UTM parameters weren’t passing through to their CRM (making accurate attribution impossible)
None of these problems were obvious. The funnel “worked” when they checked it themselves. But these silent conversion killers were costing them hundreds of leads every month.
After fixing these issues and implementing our complete testing framework, their conversion rate jumped to 18.7% almost overnight. Same traffic, same lead magnet – just now a properly functioning funnel.
That’s the power of systematic testing.
Testing is about making sure they’re working optimally for every visitor, on every device, in every scenario — and that you can track it all.
Without proper testing, you’re flying blind – making decisions based on incomplete data and missing opportunities to capture leads that are already interested in what you offer.
Let’s stop guessing and start knowing exactly how your funnel is performing – and how to make it convert even better.