PLAYBOOK
Lead Magnets,
Upgraded
We’re sorry, but…
Most Lead
Magnets Suck.
Here’s why: Most marketers just throw together a quick PDF, slap it on a landing page and cross their fingers. And when that flops, they blame “lead magnet fatigue” or think they need a bigger following.
Truth is, most lead magnets just aren’t designed to convert! They’re not built with strategy, tracking or optimization in mind. There’s a repeatable system for building lead magnets that attract the right people, track what matters, and drive actual revenue. No bloated budget. No big team. Just smart frameworks and a bit of execution.
We’ll show you how to do it — free. Let’s fix your lead magnet.
What You'll Learn
In this Playbook...
Create Your
High-Value PDF
Learn how to create a PDF lead magnet so irresistible that people would gladly pay for it. We’ll show you how to select a mouth-watering idea, design it quickly, and measure reader engagement.
Create Your Tagging Framework
Data-driven optimizations start with effective tracking — and tags are the backbone of any tracking system. Learn how to harness the data you need to turn your PDF lead magnet into a conversion machine.
Create Your
Landing Page
Great landing pages do more than collect emails. They pre-qualify prospects, set expectations, and prime your new subscribers to engage (and buy). Learn how to build, track and optimize your landing page.
Deliver Your Content
Is your lead magnet the start of a beautiful friendship? It could be…if you know how to deliver your content. Learn data-driven strategies for connecting your lead gen PDF with long-term conversions.
Test Your Funnel
ADVANCED: The pros make it look easy, but don’t be fooled — there’s a lot of behind-the-scenes testing before launching a great led gen PDF. Here’s your checklist for everything you’ll want to double-check before going live.
Optimize Your
Lead Magnet
ADVANCED: Ready to crank your lead magnet results up to 11? Learn how to optimize all of the critical touchpoints in your funnel and expand your strategy.
New Course. Who dis?
Created by SegMetrics:
The marketing analytics experts that marketers actually trust
This isn’t another course from someone who “made it big” selling courses. Since 2015 SegMetrics has spent years solving the hardest problem in marketing: proving which tactics actually drive revenue.
We’ve helped thousands of businesses track over $2 billion in attributed revenue, and we’ve seen what works (and what definitely doesn’t).
Every strategy in this playbook comes from analyzing real data from real businesses – not theories or case studies that worked once for someone else. When you learn lead generation from the people who measure it for a living, you get tactics that are built to be measured and optimized.
Joanna Wiebe
“SegMetrics is perfect for digital training businesses like ours. As an added bonus: their webinars are better than most paid training.”
Jason Resnick
“Keith is able to take the complex nature of an online marketing funnel and break it down into simple, digestible, & actionable components.”
Josh Doody
“I’ve made over $100,000 from the funnels that Keith helped me set up. If that doesn’t get your attention, I don’t know what will.”
Trusted by 3,000+ Marketers and Agencies
Get the FREE Playbook
Discover how to permanently boost the results from your lead magnets, from opt-ins to lifetime sales.