Throughout this Lead Magnet Playbook, we’ve talked about all of the pieces you need, how to track the success of each of those pieces, and how to assemble everything together into a lead generating machine.
In this module, let’s take a step back and look at your Lead Magnet as a whole. Before you begin optimizing any single element, you need to have a clear grasp on the high-level metrics that matter most. That way you can be strategic about your optimizations and testing and avoid fixing issues in one area…only to create problems elsewhere.
You’ll learn exactly which metrics to track (and which to ignore), how to interpret those metrics to make smart optimization decisions, and what specific actions to take based on your findings.
By the end, you’ll know exactly how to turn a good lead magnet funnel into a great one — one that consistently outperforms your competitors and becomes a reliable engine for business growth.