How Dr. Axe Found An Additional $263,794 in Additional Revenue with Segmetrics
Dr. Axe Discovered The Value of Lead Magnets for the First Time
After signing up for their Free Trial of SegMetrics, the Dr. Axe team was able to see the value of their lead magnets for the first time — and, because SegMetrics plugs directly into all of their platforms.
The Axe Wellness team can now tell which exact lead magnets were generating the most revenue and which leads were most valuable at a glance.
In fact, the Axe Wellness team discovered something very interesting.
The 20,720 “Essential Oils” lead magnet generated $263,794 in revenue. That gives them an average lead value for leads of $12.73.
If we compare those numbers to their other segments we see that “Health” generated 12,687 new leads, with a Lead Value of $11.72 and “Fitness” generated 4,136 new leads at a lead value of $18.82.
Finally… the “Recipes” generated 9,055 new leads at the highest average value per lead, with an average value of $19.26!
This means that each “Recipes” lead is WORTH 64% MORE than each “Health” lead despite the “Recipes” category generating 3,632 fewer leads.
The Axe Wellness team would never have noticed this without SegMetrics. This goes to show why data like this is important. You need to look beyond just leads growth when measuring the success of your marketing efforts.
“Mind. Blown,” said Evan Tardy, President of Axe Wellness, after seeing this data. “This will definitely impact our product development.”
SegMetrics has helped us get way more value out of our marketing and provided reports that we could only dream of.
If you want to know where the opportunities are hiding in your customer and subscriber data, SegMetrics will show you.— Evan Tardy — President of Axe Wellness
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(as of May 20th, 2020 12:37 AM)
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