The curse of the vanishing conversions…Apple threw a massive spanner in the works for many marketers with iOS 14.If you’re reading this, you probably saw your Facebook ad conversions plummet. You were suddenly blind to which ads were bringing in sales, maybe even doubting whether they were worth the spend anymore.To make matters worse, the AIs were no longer so intelligent. Without data to work with, they became unable to refine the targeting like they used to.3 Steps to re-optimizing your campaignsThe good news is that SegMetrics can help your attributions run better than ever with our robust tech.1) Apple-proof your trackingDue to our 1st party cookies, server-side tracking and minimal data sharing, Apple’s ATT doesn’t interfere with tracking from SegMetrics.We act as an external tracking source that isn’t affected by ad blockers or other nuisances. SegMetrics records the ad ID that brought someone to the site, then saves that as part of their data if they submit their email or make a purchase.2) Measure real purchase transactionsTracking website events is fine, but it can mean a conversion is reported even if the card is declined or the order is canceled.Instead, SegMetrics measures your actual processed payments. These can be immediately following a visit, or even after a delay such as an email funnel or trial period.3) Feed data back to the algorithmsAs well as analyzing ad performance within SegMetrics, you can optimize your campaigns with our Conversion Feeder.It feeds Facebook’s AIs with conversion data, telling them which ad clicks turned into sales. The automations will be able to optimize your campaigns again like back in the good old days.[Bonus Step] Attribute lifetime valueWith SegMetrics you will measure more than just single sales or short term events like PDF downloads.SegMetrics tracks the full lifetime spending for each customer. By building the data around contact IDs instead of browser cookies, it can stay consistent over months or years. You will be able to see which campaigns attracted long term customers, not just tire kickers or one time buyers.Want to restore your attribution data? Grab a SegMetrics trialWith SegMetrics you can recover from the headache of iOS 14. Sign up for a free trial to see the results for yourself.SegMetrics is your complete marketing analytics toolset in one packageSegMetrics give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing Start Your Free 14-Day Trial Improve Your Marketing with SegMetricsVisitor Journey TrackingUnderstand your whole customer journey Every action a lead takes gives you valuable marketing data. The impact of your marketing depends on how easily you can gather the key metrics for your funnels. See every purchase, page visit, clicked ad, and more – and lets you see it all with the click of a button. Define your cohorts based on what your customers are doing through the marketing funnel, and find the segments that make you money, and those that don’t. Go beyond top-level dashboards to find your most valuable cohorts. Learn more about your customers’ journeyNo Data Scientists RequiredAnalyze and optimize with explorative reports As marketers, our most impactful insights come from those “Huh, that’s weird” moments. SegMetrics’ explorative reports lets you filter and break down your cohorts in realtime, letting you find the segments that are working, and the ones that aren’t. Once you’ve identified the cohorts you want to monitor, save your reports, or put them on your live dashboards to keep tabs on their performance. Learn more about explorative reportsSegMetrics deciphers the data so you don’t have to. We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers. We added SegMetrics to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds — Michelle Warner — Strategy Consultant Start Your 14-Day Free TrialAll your the tools you already useConnect your favorite CRM, eCommerce and more Easily connect your marketing platform with your ecommerce and all the other tools you use, including Infusionsoft, Ontraport, ActiveCampaign, Google Ads, Facebook, MailChimp, Klaviyo and much more. Contacts are automatically connected through each of your systems, so you can follow your leads through their entire journey, no matter where it takes them. See all 17 marketing integrations Your marketing control panelBuild your unique KPI dashboard What gets measured gets improved, and the more visible, the more they improve. SegMetrics’ dashboard and team features keep your core KPIs at top of mind, and alert you if things start to slip. Whether you need to keep a close eye on MRR, quickly get the Lead Value of all your sources, or monitor leads as they go through your funnel – SegMetrics fits your reporting needs like a glove. Build custom dashboards in just a few clicks and get the vital data you need to improve your marketing. Learn more about custom dashboardsCurrently Analyzing…Revenue$4,083,147,961Leads59,354,346Lead Value$68.79(as of May 20th, 2020 12:37 AM)Start Your 14-Day Free TrialBuilt by marketers, for marketersSegMetrics empowers hundreds of marketers like you Online marketing is more competitive than ever, which means it’s critical to understand which of your lead sources and marketing funnels are bringing you the best return on your marketing efforts, and which are a waste of time and money. See other marketers like you that are already using SegMetrics to optimize their marketing. Read the case study Thanks to SegMetrics, I can give my clients real-time understanding of their audience, and the major metrics that drive their growth. What used to take hours of merging spreadsheets is instantly available in my SegMetrics reports. — Marcus Blankenship — Executive Coach With you every step of the wayPassionate support is our superpower The SegMetrics support team has extensive experience working closely with marketers and agencies to solve their reporting needs. If you have a questions about your data, or a report you’re looking to build reach out to our team. We’ll help resolve it ASAP – even if it’s technologically convoluted or completely specific to your business. SegMetrics’ reporting is always improving, and gaining new features every month. Our world-class development and analytics team is constantly working to make reporting easier, effective, and more reliable. For all the power that comes with Infusionsoft, it can be a really complicated tool. Reports that should be available with a few clicks just aren’t there. With SegMetrics we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball. — Chris Mason — Automation Marketer at Titans of Direct ResponseGet Started in Less than 5 MinutesFind your most profitable lead sources, scale what works and kill what doesn’t. Start Your 14-Day Free TrialIts easy to bet on the winners when you know who they are