The curse of the vanishing conversions…
Apple threw a massive spanner in the works for many marketers with iOS 14.
If you’re reading this, you probably saw your Facebook ad conversions plummet. You were suddenly blind to which ads were bringing in sales, maybe even doubting whether they were worth the spend anymore.
To make matters worse, the AIs were no longer so intelligent. Without data to work with, they became unable to refine the targeting like they used to.
3 Steps to re-optimizing your campaigns
The good news is that SegMetrics can help your attributions run better than ever with our robust tech.
1) Apple-proof your tracking
Due to our 1st party cookies, server-side tracking and minimal data sharing, Apple’s ATT doesn’t interfere with tracking from SegMetrics.
We act as an external tracking source that isn’t affected by ad blockers or other nuisances. SegMetrics records the ad ID that brought someone to the site, then saves that as part of their data if they submit their email or make a purchase.
2) Measure real purchase transactions
Tracking website events is fine, but it can mean a conversion is reported even if the card is declined or the order is canceled.
Instead, SegMetrics measures your actual processed payments. These can be immediately following a visit, or even after a delay such as an email funnel or trial period.
3) Feed data back to the algorithms
As well as analyzing ad performance within SegMetrics, you can optimize your campaigns with our Conversion Feeder.
It feeds Facebook’s AIs with conversion data, telling them which ad clicks turned into sales. The automations will be able to optimize your campaigns again like back in the good old days.
[Bonus Step] Attribute lifetime value
With SegMetrics you will measure more than just single sales or short term events like PDF downloads.
SegMetrics tracks the full lifetime spending for each customer. By building the data around contact IDs instead of browser cookies, it can stay consistent over months or years.
You will be able to see which campaigns attracted long term customers, not just tire kickers or one time buyers.
Want to restore your attribution data? Grab a SegMetrics trial
With SegMetrics you can recover from the headache of iOS 14. Sign up for a free trial to see the results for yourself.
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Understand your whole
customer journey
Every action a lead takes gives you valuable marketing data. The impact of your marketing depends on how easily you can gather the key metrics for your funnels. See every purchase, page visit, clicked ad, and more – and lets you see it all with the click of a button.
Define your cohorts based on what your customers are doing through the marketing funnel, and find the segments that make you money, and those that don’t. Go beyond top-level dashboards to find your most valuable cohorts.
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As marketers, our most impactful insights come from those “Huh, that’s weird” moments. SegMetrics’ explorative reports lets you filter and break down your cohorts in realtime, letting you find the segments that are working, and the ones that aren’t.
Once you’ve identified the cohorts you want to monitor, save your reports, or put them on your live dashboards to keep tabs on their performance.
Learn more about explorative reports
SegMetrics deciphers the data so you don’t have to.
We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.
We added SegMetrics to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds
— Michelle Warner — Strategy Consultant
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Easily connect your marketing platform with your ecommerce and all the other tools you use, including Infusionsoft, Ontraport, ActiveCampaign, Google Ads, Facebook, MailChimp, Klaviyo and much more. Contacts are automatically connected through each of your systems, so you can follow your leads through their entire journey, no matter where it takes them.
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What gets measured gets improved, and the more visible, the more they improve. SegMetrics’ dashboard and team features keep your core KPIs at top of mind, and alert you if things start to slip.
Whether you need to keep a close eye on MRR, quickly get the Lead Value of all your sources, or monitor leads as they go through your funnel – SegMetrics fits your reporting needs like a glove. Build custom dashboards in just a few clicks and get the vital data you need to improve your marketing.
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(as of May 20th, 2020 12:37 AM)
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