Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
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Marketing Trends

Google abandons plans to phase out third-party cookies in Chrome: What digital marketers need to know

Google finally throws in the towel on their plans for a one-click prompt to disable tracking cookies. What does it mean for you?

Keith Perhac

Founder @ SegMetrics

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Ad Tracking

Getting Ahead with Paid Ads on Facebook and Google

Advertising is not new. In fact, there’s proof that advertising has been around since before modern history. The Egyptians used…

Keith Perhac

Founder @ SegMetrics