Get even more answers from your PayPal data with the updated SegMetrics integration

The PayPal integration for SegMetrics has levelled up! The deeper connection lets users delve even deeper into the customer information and the revenue from their marketing activities.

What Is PayPal?

PayPal serves the online payment needs for countless businesses, whether they’re just getting started or already a thriving enterprise or marketplace.

They have grown from serving online auction websites. PayPal is being increasingly used on other ecommerce sites for the sale of goods such as electronics and household items, the sale of services such as web design and travel, and the sale of digital content.

While the ability to collect payment in a variety of ways is fantastic for boosting sales, it creates additional challenges for a marketing team analysing their performance.

How does SegMetrics work with PayPal?

The PayPal integration for SegMetrics brings in all of your payment data. The info is matched up with the customer from your email marketing and advertising platforms to help you see the big picture.

Once connected you can see how much a visitor from your ad campaigns eventually spent or the effect of welcome emails on LTV. The data is all imported directly, without needing to do weird tagging between platforms or injecting code into your website.

What’s new in the updated integration?

As well as revenue from direct purchases, the updated integration can feed in revenue data from subscriptions and invoice payments.

You will be able to see whether that influx of new customers stuck around or just tried your product for a single month, or directly measure the ad performance for long sales cycles with pauses for invoice payments.

It also feeds the product names into SegMetrics, so you can analyse performance for customers purchasing a particular item and how they have interacted with your funnel.

For more information check out our documentation.

Getting Started

It only takes two steps to connect PayPal:

– Go to the integrations page within the SegMetrics UI and choose PayPal

– Enter the API key found in your PayPal user settings

That’s all you need to get data flowing from PayPal into SegMetrics!