Welcome to SegMetrics 4.0 Hubble!
Today, we’re excited to announce a major leap forward in marketing analytics.
With SegMetrics 4.0 Hubble, we took the unparalleled accuracy and connectivity of SegMetrics and added intuitive, effortless data exploration.
What’s new:
- Telephoto Analytics – Explore every level of your marketing analytics fluidly – from top-level insights to in-depth details with a seamless, interactive interface. All of your marketing metrics in one single source of truth.
- Data Explorer – Pinpoint exactly what’s driving or slowing your growth. Get answers to your tactical and most complex marketing questions – all in real-time.
- Attribution Model Toggling – Switch attribution models on the fly (no more recompiling!) for deeper insights into your funnel performance.
Plus tons of granular improvements to streamline the experience of making data-driven decisions to accelerate your growth.
Whether you or your clients run a creator, e-commerce, or SaaS business, SegMetrics 4.0 Hubble lets you see your business in perfect clarity.
Here’s a first-look tour from SegMetrics founder Keith Perhac…
And that’s just scratching the surface of what’s inside SegMetrics 4.0 Hubble.
Let’s dive into some of the details…
1. See everything with Telephoto Analytics
What if you could explore the data behind your business as easily as you zoom around Google Maps?
SegMetrics’ new Telephoto Analytics functionality makes that happen.
We’ve built four, powerful tools inside SegMetrics:
- Optimization Reports – Ready-to-use dashboards focused on the critical areas of your business like acquisition, sales, retention and more.
- Data Explorer – An interactive, tactical tool for analyzing your data at a granular level.
- Activity Ledgers – Easy-to-read, easy-to-filter tables that give you every data entry behind any metric. (AKA, 100% full transparency.)
- Customer Journeys – Pages that show the individual, lifetime, click-by-click paths for any user.
With Telephoto Analytics, you can explore every level of your marketing analytics effortlessly.
Start on any Optimization Report … hop into the Data Explorer to answer any question you have … then zoom into an Activity Ledger to review the data behind your trends … and even review individual Customer Journeys to see how real people interact with your business.
Get curious about what is and isn’t working in your business! The hidden profit levers in your business are waiting to be discovered.
With our brand new Telephoto Analytics functionality, you can explore every level of your marketing analytics effortlessly.
Bottom line: See your business in perfect clarity – from the big picture down to the smallest details.
2. Get instant answers with Data Explorer
Our new Data Explorer lets you answer tactical and complex marketing questions in real-time.
Questions like:
- Which ads bring in customers with the highest LTV?
- How does first-touch channel source impact customer churn
- Which channels have the lowest average lead values?
- Do webinars attract better leads and customers?
- Are your lead magnets driving revenue or not?
Any widget in any report in SegMetrics can be opened in the Data Explorer. From here, you can investigate what is and isn’t impacting your results. Add filters, change timeframes, swap the metrics you’re focusing on, add a secondary dimension to the data, change visualization, and more.
You don’t need to be a data scientist – or hire a data team. Our Data Explorer makes analyzing your data — and getting answers to your marketing questions — easy and quick.
Bottom Line: Pinpoint what drives your growth.
3. Dig deeper with Attribution Model Toggling
Not all clicks are equal!
To grow your business, you need to know the first touchpoint that brings new leads to your business. You also need to know the last touchpoint they make before they buy.
With SegMetrics’ easy Attribution Model Toggling, you can switch attribution models on the fly for deeper insights.
Choose between:
- Full Funnel – Allocates 100% credit across all touchpoints in your funnel. Great for getting a high-level view of what’s impacting your customers.
- First Engagement – Prioritizes the first touchpoint within a report’s time frame. Perfect for lead-nurturing strategies.
- First Click – Identifies the initial touchpoint that leads to customer acquisition. Crucial for scalable top-of-funnel marketing.
- Last Touch – Allocates 100% credit to the last touchpoint before a purchase. Very useful for purchase-driven strategies.
Bottom Line: See what is and isn’t driving your revenue — without sacrificing accuracy, transparency and customizability.
All of the features showcased in this post – Telescope Analytics, Optimization Reports, Data Explorer, Activity Ledgers, Attribution Model Toggling and more – all of this is now included in SegMetrics 4.0 Hubble.
To see a full list of what you get, check out our Pricing plans.
Test drive SegMetrics today
The best way to experience Telescope Analytics and the Data Explorer is to try it for yourself.
With our 14-day free trial, you can test drive all these great new features with your own data.
