Jane and Benedikt are long-time members of the SaaS bootstrapping community, and most recently the founders of UserList – which they launched to a crazy amount of grass-roots hype.
One of the most interesting things I saw from their launch (and I mention this in the interview) is that for about a week UserList was all I saw in my social media feeds. I wanted to sit down with Jane and Benedikt and talk about how that came about, how much was planned, and what they did to stay on track with a looming deadline, limited budget, and a brand new following.
In this interview with Jane and Benedikt, you’ll learn:
- How to leverage the audience that you have (without abusing your personal relationships)
- How they chose where to promote their launch
- Why they used product hunt
- Their decision making behind choosing to do card up front
- Why they used ‘schedule a demo’ as their secondary CTA and how it worked out for them
- Things they weren’t expecting to come out of the launch of the product and how people responded
- The strategy behind what they chose as their freebie
- Why they don’t like selling lifetime licenses
- The Ultimate Guide to SaaS User Onboarding
You can connect with Jane & Benedikt at:
- Userlist.io
- Jane Portman @uibreakfast
- Benedikt Deicke @benediktdeicke
