Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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Growth Strategies
How to Rank in Google AI Overview: The Complete Guide to Dominating AI Search Results

Google changed everything. Their AI Overview now sits at the top of search results. It answers questions before users click…

 
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Growth Strategies
Harris Kenny: Why outbound sales just got interesting again (Episode 01)

In this episode of Data Beats Opinion, Keith Perhac sits down with Harris Kenny to explore how AI, programmatic outbound sales, and precision targeting are revolutionizing cold outreach.

 
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How to generate leads with PDF lead magnets

If you’re ready to turn your PDF lead magnet into a customer-generation machine — we’ve got the exact playbook. Free. Proven. Ready when you are.

 
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Scaling a SaaS (Software as a Service) Business Model

Scaling a SaaS (Software as a Service) business model takes more than luck. You need clear strategies, focus and smart…

 
How to rapidly scale your lifetime customer value (LTV)
Growth Strategies
How to Turn Leads Into Cash FAST (with Paul Ace)

Learn how to rapidly scale your lifetime customer value in this deep-dive tactical interview with Keith Perhac (CEO of SegMetrics) and Paul Ace (CEO of Amplify C-Com).

 
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How to Choose a Cheap Web Hosting Solution Without Hurting Your Conversion Funnel

These days, staying offline is missing out on a ton of business opportunities. Thanks to the internet, the average business…

 
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What is Digital Marketing Analytics? And Why Does It Matter?

When people think about digital marketing analytics, they tend to jump right into metrics. Conversion rates, CTR, bounce rates —…

 
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How to improve your ROAS

Ready to boost your return on ad spend? Discover the 12 key levers that ad agencies use to optimize your Google Ads.

 
Growth Strategies
8 Tips for Scaling Your Content Creator Business

As a content creator, growing from a side hustle to a sustainable business is no small feat. You need more…

 
Coaching Business
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8 Tips for Scaling Your Coaching Business and How to Track Progress

Scaling a coaching business requires a blend of strategic planning, innovative marketing, and smart analytics. Coaches who are serious about…

 
Growth Strategies
4 Tips To Boost Your Email List Quality

Quality will trump quantity when it comes to email lists. How can you boost the quality of your list?

 
Customer Stories
How SegMetrics can earn John Lee Dumas an extra $221,075

John Lee Dumas sold an impressive $2,137,739 in online courses in 2015. But did Infusionsoft's lacking analytics cause EOFire to…

 
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5 Ways to Get More Value Out of Your Launch Without Changing Your Plan

The end of the year brings challenges only info-marketers can understand. Whether you're launching your own product, working for another…