You understand the psychology. You’ve chosen your strategy. You know when to start planning.
Now comes the make-or-break question: What exactly are you going to sell?
This isn’t as simple as slapping a discount on your best product and calling it a day. The difference between BFCM success and failure often comes down to the specific choices you make about products, pricing, and positioning. Choose wrong, and you’ll either leave money on the table or create operational nightmares that haunt you through January.
Big mistakes to avoid?
- Don’t start with your discount (“Let’s do 30% off!”) instead of your objective.
- Don’t promote everything instead of focusing on one hero offer.
- Don’t copy competitor pricing without considering your own margins, inventory, or cash flow.
- Don’t build a BFCM without a plan to track your results. (That would be like building a car with a solid steel windshield.)
Module 2 takes you through the systematic process of building an irresistible BFCM offer that aligns with your strategic goals, works with hunter psychology, and protects your business fundamentals.
Lesson 1: Product & Inventory Planning
Which product should star in your BFCM campaign? Learn the hero product selection framework and how to forecast inventory without creating cash flow disasters.
Lesson 2: Pricing Strategy
Transform your hero product into an irresistible offer using psychological pricing sweet spots, strategic bundling, and value stacking techniques that protect margins.
Lesson 3: BFCM Messaging
Craft messaging that speaks to hunters, not browsers. Master gift-giving angles, mobile-first copy, and value clarity that cuts through the promotional noise.
Lesson 4: Offer Testing
Use early access campaigns and pre-sale strategies to validate your offer with real customers before the high-stakes weekend arrives.
By the end of this module, you’ll have a complete BFCM offer — product selected, inventory planned, pricing optimized, messaging crafted, and testing scheduled. You’ll know exactly what you’re selling, how much to charge, and how to position it for maximum impact.