Welcome to SegMetrics’ Black Friday Cyber Monday Playbook. We’re glad you’re here.
This course strips out the fluff and walks you through the strategic and tactical things you need to know to create, execute, track, and optimize a winning Black Friday promotion.
As you’ll learn, BFCM is much more than just a really big sale. In fact, that kind of thinking is dangerous during Black Friday. We’ll show you how BFCM is its own special beast – and how a little strategic planning and preliminary tracking can help you stand out when the BFCM whirlwind starts roaring.
But first, a question…
Just how big is Black Friday?
In 2024, Black Friday online sales hit $10.8 billion.
From 10am to 2pm, online sales were rolling in at $11.3 million per minute.
And that wasn’t even the biggest promo day of the year. Cyber Monday 2024 brought in $13.3 billion in online sales.
The total for all online sales during the full Black Friday week? $41.1 billion.
BFCM is huge and it keeps getting bigger.
Source: CapitalOne Shopping
And yes, all of those numbers are just for online sales. They don’t include in-store BFCM shopping.
This is a huge opportunity for businesses – especially online businesses. But all of this excitement means intense competition. If you want to win, you need to be ready.
What you’ll get out of this playbook
By the time you finish this playbook, you’ll have a complete, trackable BFCM promotion ready to go – including all of the rarely-discussed but critical operational planning, tech testing, and promotion tracking needed to scale up during BFCM.
Here’s what you’ll walk away with:
✅ Solid foundation in BFCM buyer psychology
BFCM is unique, and you need to know why and what it means for your marketing. These insights drive every BFCM success.
✅ A full BFCM launch calender
Everything you need to do – across leadership, marketing, operations, tech, and support – and exactly when you need to do it.
✅ An irresistible BFCM offer
Custom-made to fit your customers, BFCM, and your company’s strategic needs and goals.
✅ A detailed testing and contingency plan
Many businesses get a hard lesson in Murphy’s Law during Black Friday. Be ready for the unexpected with our testing checklist and contingency planning.
✅ A custom BFCM dashboard
We’ve baked all of our analytics recommendations into a plug-and-play dashboard inside SegMetrics. This is free for all SegMetrics users. You can test drive it for free with our 14-day free trial. Get started here.
Throughout this playbook, We’ll share specific examples, detailed workflows, and real-world case studies from businesses that have used these exact strategies to win big on BFCM.
You won’t just learn concepts – you’ll build your own BFCM promotion, step by step.
Ready to start? Let’s dive in!