Refining Your List with LeadShield.io

LeadShield is Brandon Shelton’s 3rd SaaS. He has a proven track record as far as the marketing and growth of his products go. His latest SaaS is a product that must exist, especially for marketers, helping you understand the people on your list, and determine if they’re good leads or bad leads.

One thing I like about LeadShield is it’s not an all or nothing system. Their tagging and analytics allow you to identify bad leads and not just block them, but understand how those email addresses are performing and decide what to do with them.

In this interview with Brandon, we discuss:

  • The inspiration behind the creation of LeadShield
  • The surprising thing Brandon found in the process of creating LeadShield
  • The growth strategies Brandon’s used for his 3 SaaS
  • His use of Mechanical Sequences to plan his promotions
  • The importance of keeping customers happy and offering a great product
  • The two parts to effective email marketing
  • The benefit of segmenting your list
  • Why you want to collect the lead first and weed out the bad leads later
  • The importance of understanding your ideal target market when developing a SaaS

You can connect with Brandon:

LeadShield.io

Discount page: go.leadshield.io/databeats

On Facebook as Brandon Shelton – send him a friend request

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

Funnel Optimization Strategies: Josh Doody

Josh Doody is a salary negotiation coach who helps experienced software developers negotiate job offers from big tech companies. He also wrote Fearless Salary Negotiation: A step-by-step guide to getting paid what you’re worth. In this interview we discussed his strategy for funnel optimization for Fearless Salary Negotiation, including how he used SEO to grow his site visits from 150 to 100K.

In this interview, Josh and Keith discuss:

  • Josh’s offer and how his funnel is structured
  • How he uses RightMessage
  • Using SEO to grow his site visits from 150 to 100K
  • What happened when he switched from giving away 10 templates as his opt-in, to giving away 1 template and selling the other 9
  • How he utilizes his thank you pages
  • Why he shortened his funnel

You can connect with Josh at:

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

Planning the Perfect SaaS Launch: Userlist.io

Jane and Benedikt are long-time members of the SaaS bootstrapping community, and most recently the founders of UserList – which they launched to a crazy amount of grass-roots hype.

One of the most interesting things I saw from their launch (and I mention this in the interview) is that for about a week UserList was all I saw in my social media feeds. I wanted to sit down with Jane and Benedikt and talk about how that came about, how much was planned, and what they did to stay on track with a looming deadline, limited budget, and a brand new following.

In this interview with Jane and Benedikt, you’ll learn:

  • How to leverage the audience that you have (without abusing your personal relationships)
  • How they chose where to promote their launch
  • Why they used product hunt
  • Their decision making behind choosing to do card up front
  • Why they used ‘schedule a demo’ as their secondary CTA and how it worked out for them
  • Things they weren’t expecting to come out of the launch of the product and how people responded
  • The strategy behind what they chose as their freebie
  • Why they don’t like selling lifetime licenses

You can connect with Jane & Benedikt at:

  • Userlist.io
  • Jane Portman @uibreakfast
  • Benedikt Deicke @benediktdeicke

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.