Infusionsoft Marketing Success: 10+ Experts Share Their Knowledge Last Updated June 9, 2020 Kai Davis At Segmetrics, we have over a decade of experience helping marketers improve their campaign success with Infusionsoft. In that time, we’ve found that actionable advice on key marketing metrics to be one of the most heavily requested topics by our clients, readers, and customers.If you’re looking for actionable marketing advice, then you should take notes from the experts below. They lay it all out and explain the #1 metric that they deem essential to success with their Infusionsoft marketing campaigns.We’ve asked some of the most successful Infusionsoft authorities, influencers, and business owners to give you their insightful advice on one very important question:“What is the #1 metric that you always want to have front and center — and how do you get it in Infusionsoft?”There werte many different answers to the above question, however, there were a few common themes that were echoes by multiple experts. Those themes are:Tracking exactly who you want to trackKeeping your ‘finger on the pulse’ of your company with reportsCustomer Lifetime Value TrackingRead on for more detailed answers from our panel of experts and vote for your pick for the #1 Infusionsoft Metric at the end of the article.Tyler Garns, Box Out MarketingIf I’m wearing the Sales hat, Revenue.If I’m wearing the Marketing hat, I want to see Leads, Opportunities, and ROI.If I’m wearing the CEO hat, I look at all of those plus the forecast.The forecast is made up of 3 numbers: the cash forecast (revenue set to autobill this month), the sales forecast (from an opportunity search), and accounts receivable.Molly Richardson, Totally InfusedHow many active Members do we have in our membership program?We have multiple options and prices for the membership (mo, quarterly, yearly) so there are multple recurring subscription products?Currently, we do two separate searches…active subscriptions for those productscontacts with certain tags without other (like refund, CANC, etc.)These number NEVER match ????Giancarlo Newsome, GForce AcceleratorNPS (Net Promoter Score) is the #1 metric and we get it through an Infusionsoft campaign that takes the pulse of our network word-of-mouth sentiment. This allows us to catch negative word of mouth before it becomes damaging and fuel the momentum of the positive word of mouth while it is hot. Aveline, KA Online SolutionsI want to know how many leads have converted to a customer from my automated funnel! I get that via a few specific tags, some rules, and use a widget that displays the figure on my dashboard.Denni GriffithNew leads by source for 7 days and 30 days… (and legitimate source – which isn’t easy to get from ISFT)Ian Garlic, Your Authentic WebAverage Customer Value by Campaign Mike Connolly, Strategic CopyWho wouldn’t want to get back $1.50 for every $1.00 you invest? When your business earns back more than it spends, it’s your market’s little way of telling you that you’re onto something… I think the best “out-of-the-box” Infusionsoft report for tracking this is Leadsource ROI. Carrie, The Virtual Project ManagerThe #1 metric that one always wants to have front and center is conversions.How many leads are you converting to sales? If that number is too low, then you need to ask how can you raise that number.Infusionsoft, as the nerve center of your fully integrated online business platform allows you to see how leads are converting, how your sales are doing over time, to tweak your campaigns to test different emails, upsells, downsells, target marketing, to integrate with other analytics, integrate with all different types of apps and plugins to use for your automated system (webinars, events, etc.), etc.Kelsey Bratcher, Hired Gun SolutionsThere are a few:Engaged ContactsOpeners, Clickers, Form Submitters, buyers, active subscribers, etc.Metrics could be improved by showing total contacts vs. engaged contacts. Also how does this change over time as engaged contacts increase/decrease per week or month, etc.To track this, in some situations I use google sheets and historical info.Anthony Cassara, True ProductionsWe want to know how many site visitors take our assessment and then go onto purchase something in the first 7 days.Carl Bischoff, Business FluidThere as few key metrics:ContactsNew leadsLifetime Customer ValueAverage purchaseSalesBest performing traffic sourceIf I had to pick one it would be growing the list each week, the top of the funnel, so a saved search on the dashboard showing new (and total) contacts would be the #1 metric.Cindy Morus, Cindy MorusThe key metric for my business? Daily Sales Orders.I have a Saved Search that I keep on my Dashboard via Saved Search widget. Unfortunately, I have to go in and update that widget for each new month.Brad Martineau, Sixth DivisionThe two big core metrics are True Sales (Sales minus Refunds and Writeoffs) and our Monthly Recurring Revenue engine.For True SalesSales from MRR that have already billedSales from MRR that are scheduled to bill but haven’t yetNew sales that are not from MRRFor MRR EngineNew MRRLost MRRA ton of great advice from our panel of Infusionsoft Experts! Do you want to contribute to our next Expert Panel? Send an email to kai@segmetrics.io and we’ll reach out to you for our next expert panel.Who gave the best advice for Infusionsoft Marketing Success? Vote Now! Tyler Garns, Box Out Marketing Kelsey Bratcher, Hired Gun Solutions Carrie, The Virtual Project Manager Brad Martineau, Sixth Division Ian Garlic, Your Authentic Web Mike Connolly, Strategic Copy Molly Richardson, Totally Infused Giancarlo Newsome, GForce Accelerator Aveline, Reignite Talent Denni Griffith Cindy Morus, Cindy Morus Consulting Anthony Cassara, True Productions CC Bischoff, Business Fluid ResultsPoll Options are limited because JavaScript is disabled in your browser.SegMetrics is your complete marketing analytics toolset in one packageSegMetrics give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing Start Your Free 14-Day Trial Kai Davis Success StoriesHow SegMetrics can earn John Lee Dumas an extra $221,075John Lee Dumas sold an impressive $2,137,739 in online courses in 2015. But did Infusionsoft’s lacking analytics cause EOFire to […] MarketingEveryone Loves Evergreen Webinars. But do they Really Convert to Sales?Evergreen Webinars are de rigueur for product marketing — especially to cold traffic. There are a number of online tools […] Success StoriesFinding $221,075 in New Revenue For Entrepreneur on FireSUMMARY The Client John Lee Dumas of EOFire sold over $2,137,739 in online courses this year. He’s a great example […]
How Email Segmentation Could Boost Your Retention Last Updated June 9, 2020 Keith Perhac How smart is your email strategy for your digital business?As we’ve said before, getting people on your list is one thing, but it’s even more important what you do with them next.Whether you’re a SaaS, an ecommerce business, or a seller of digital products and services, one thing every business wants is to successfully retain customers. After all, it tends to be cheaper and more cost effective to keep your current customers than to find new ones.Email marketing works. In fact, the graph from Neil Patel below shows it far outdoing other methods in terms of ROI…… but the key is that you have to have good strategy behind it to see results.Email segmentation is important if you want to smart about your business email strategy. It’s also a good way to boost your chances of retaining those customers…Email segmentation is a powerful part of retention strategy for online businesses.Click To TweetWhy Are “Blanket” Emails A Bad Idea?You hear the word “relevance” discussed regularly when it comes to any form of marketing. We want to publish “relevant” content, present “relevant” offers and target the right audience with those things.Email is no different. If I purchase makeup from your online store, how likely is it that I’ll also be interested in men’s socks? Yet many online sellers work off the basis of blanket emailing everything they have to say to every person on their list.By my second or third men’s sock sale email, I’ve been trained to believe that your emails are not relevant to me and I’ve stopped opening them. If I don’t open any of your emails, you may start to slip from my mind as being a business relevant to my needs, then how likely will I be to come back and shop again? What emails should you send out for retention? Grab our free guide here.Click HereWhy Segmentation WorksWe’ve covered segmentation previously so we won’t labor over the point, but in a nutshell, segmentation works because it allows you to be more targeted with your messaging so that relevant messages are put in front of the right people.These statistics from Mailchimp show how segmented email campaigns do better than those which aren’t:As Neil Patel puts it, email segmentation helps you to find untapped potential in your list and take advantage of it. Source: Neil PatelAvoid Spam FoldersThe whole purpose of email marketing gets defeated if your emails end up on a quick trip to the spam folder. One way to avoid this is to do your best to get good open and action rates on your emails.Email service providers note whether or not your emails are getting opened, links are getting clicked, or actions such as replying or flagging as important are taken. If you’re sending irrelevant, blanket emails which are ignored or deleted, expect to end up in spam boxes and have your task of retaining customers made even more difficult.How To SegmentA major benefit of segmenting is that it allows you to respond appropriately to customer behavior and serve up relevant information to them. Previously, we looked at some basic tagging in Infusionsoft to help you create segments, but let’s look at a few slightly more advanced segmentation ideas:DemographicsThis is a basic way to create a segment, but look at what you can do with it. Simply knowing age, gender or job role can allow you to adjust your messaging for maximum engagement, even if it is essentially the same thing you are promoting.Email Marketing On Acid provide a great example of this from Fit For Me.The message is exactly the same as they are sharing the same promotion, but the image on the left could be sent out to younger subscribers, while the one on the right is sent out to an older age group. This way they have elements that any of their subscribers can relate to.Product Category PreferencesHow does a 7000% increase in email marketing revenue sound? In this example from EmailMonday, Totes Isotoner Group noticed that many shoppers were only visiting a single product category: umbrellas, gloves, or boots.When they segmented those consumers and sent targeted email offers based on that category, they saw more browsers becoming buyers and achieved that impressive 7000% statistic. See how relevance works? The company will also be more likely to keep those customers because they understand their preferences.Your Best CustomersHowever you define “best customers”, creating a segment for them is a good idea. This way you can not only send them special offers, but encourage them to engage with your business.For example, you may want to survey them and get their input on new products they’d like or any ideas they’d like to see implemented. You could also use this segment as a means to encourage referrals of new business, perhaps rewarding them for doing so.The idea is that you want to keep nurturing those top customers. Make them feel special and you will be more likely to hang on to them.Abandoned TasksThis is a good one for any SaaS out there. Churn is always of high concern, so you want to make a move early to prevent it. Say your client abandons a task part way through in your software, it could be because they were busy with something else and decided to leave, but it could also be because they got confused or something went wrong.If you can set up a system so that the abandoned task triggers a tag rule, you can send an email seeking to find out why they abandoned the task. You then have an opportunity to help the customer succeed and potentially intervene before they leave.Survey ResultsIf you’re starting close to scratch and need a way to quickly understand what customer preferences are, surveys or quizzes can be a great way to do it. In fact, as Marketo shows, the evidence is in that people love taking quizzes.For maximum effectiveness, you need to be quite thoughtful with the questions that you ask, so that you can generate useful results of preferences, ability or personality. You can then segment your customers based on the answers they gave you.Look at Tru&Co for a perfect example. The online lingerie retailers offer a 10% discount to those who complete their quiz and use it as a means to recommend products which will suit the preferences of the customer. This is also a great way for them to send targeted email offers which make sense to the customer.Geographic LocationIt goes without saying that sometimes an offer may be better suited to those in a certain geographic location more than others, but Email On Acid demonstrates how you could take this a step further…If you know where someone is located, what else do you know about them? That’s right, you can understand the kinds of weather patterns they deal with and make offers accordingly (especially if you are an ecommerce seller). Skymosity is a company set up to track weather patterns and help you to segment customers accordingly. To share the example given by Email On Acid, athletic company Brooks used this data to create multiple campaigns based upon weather conditions and temperature range. This is a powerful way to remain relevant! What emails should you send out for retention? Grab our free guide here.Click HereFinal ThoughtsHow does email segmentation boost retention? Simply by allowing you to remain relevant in the eyes of the customer, keeping you on their minds and ensuring that your emails get opened.Segmentation is a powerful way to encourage engagement, promote repeat business and therefore retention of your customers.There are literally dozens of different ways you can segment your audience, but look to try some more advanced methods if you really want to increase your chances of keeping the customer. If you can deliver high customer value and increased email engagement, then your retention figures should look good.SegMetrics is your complete marketing analytics toolset in one packageSegMetrics give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing Start Your Free 14-Day Trial Keith PerhacKeith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns. SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools. ArticleHow to Track Email Opens in Infusionsoft’s Campaign BuilderWhile Infusionsoft gives great reporting on broadcast emails, and individual emails sent out, it can be difficult to get open […] Success StoriesHow SegMetrics can earn John Lee Dumas an extra $221,075John Lee Dumas sold an impressive $2,137,739 in online courses in 2015. But did Infusionsoft’s lacking analytics cause EOFire to […] ArticleThe iOS14 Update – What it means for digital marketersAs if 2020 wasn’t crazy enough, last June Apple announced that iOS14 would include a new App Tracking Transparency framework […]