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Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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SegMetrics video banner - Ad platforms are lying about your real cost per lead
Tracking & Reporting

Just Ask Ian: Ad platforms are lying about your REAL cost per lead

Don’t just take the ad platforms word for how well your ads are doing. They don’t have access to all your data — including the lifetime value of your ad leads. In this video, we show you a better way to find lead value.
Ryan Johnson
Marketer @ SegMetrics
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How to show your boss marketing ROI without boring slides banner - SegMetrics
Tracking & Reporting
Video: How to build custom dashboards

Learn how to show your boss marketing ROI without boring slides. Inside custom dashboards from SegMetrics.

Ryan Johnson
Marketer @ SegMetrics
 
Clone your best customers banner - Just Ask Ian video - SegMetrics
Tracking & Reporting
Video: How to boost LTV with data-driven marketing

Learn how to unlock the DNA of your best customers — and use that data to boost your lifetime customer value.

Ryan Johnson
Marketer @ SegMetrics
 
Types of Marketing Attribution Models
Article
What Are the 4 Types of Marketing Attribution Models — And Why You Should Use Each One

In a world where marketing is driven by data, understanding how your data is analyzed is just as important as…

Denise Cullom
Marketer @ SegMetrics
 
Article
Looker Studio API + SegMetrics: The Ultimate Duo for Marketing Data Analysis

Looker Studio API full funnel analytics system that visualizes performance and attributes revenue with pinpoint accuracy

Denise Cullom
Marketer @ SegMetrics
 
Just Ask Ian: Stop wasting money on the wrong ads - banner
Tracking & Reporting
Just Ask Ian: Stop wasting money on the wrong ads!

Learn how SegMetrics can help you get REAL names and REAL email addresses for ACTUAL sales from your paid ads. No more mystery Google Ads sales.

Ryan Johnson
Marketer @ SegMetrics
 
digital marketing analytics
Article
What is Digital Marketing Analytics? And Why Does It Matter?

When people think about digital marketing analytics, they tend to jump right into metrics. Conversion rates, CTR, bounce rates —…

Keith Perhac
Founder @ SegMetrics
 
Can you trust your ad platform data? banner
Ad Tracking
Video: How to validate your ad tracking

Learn how to determine how accurate your Google and Facebook ad platform data is — and what you can do about it.

Ryan Johnson
Marketer @ SegMetrics
 
KPI tracking
Article
7 Must-Know Marketing Metrics to Track for Higher ROI

A well-structured marketing KPI dashboard is essential for tracking and optimizing your marketing efforts. In today's competitive online environment, businesses…

Denise Cullom
Marketer @ SegMetrics