Neil Shap
Founder, Linx Digital
SegMetrics is the best tool to track your ads performance
BLACK FRIDAY BOOT CAMP HQ
Ready to uplevel your Black Friday results?
Welcome to SegMetrics’ Black Friday Bootcamp HQ!
We’ve got everything here you need to know to run a blockbuster Black Friday promotion.
Don’t forget — you can jump start your Black Friday prep by talking to one of our marketing analytics experts. The clock is ticking, and we’re here to help!
What do you want to master today?
Trusted by 3,000+ Digital Marketers and Advertising Agencies
Part 1
How to craft irresistible Black Friday offers
Black Friday sales start here.
DEEP DIVE
Top 5 strategies for crafting irresistible Black Friday offers
Once again, Black Friday is predicted to be the busiest shopping day of the year. That means a lot more noise. Will your offer stand out?
Happy Hour Analytics
Breaking down BF/CM strategy: From Beginner to Master
How robust is your Black Friday strategy? SegMetrics’ Keith and Scott map out the playbook to elevate your planning from beginner- to master-level.
BLACK FRIDAY TRENDS
Lessons from previous Black Fridays
We analyzed over 1,000 business to pull out the key takeaways from previous Black Friday seasons. Discover the winning strategies you can apply to this year’s campaign.
Part 2
How to attract a flood of new buyers
Uplevel your Black Friday advertising.
DEEP DIVE
Top 5 advertising mistakes
Your ad strategy can make or break your Black Friday sales. Protect your sales by avoiding these common Black Friday ad mistakes.
ADVANCED RECS
Inside advanced Black Friday planning
Want a sneak peek at what veteran Black Friday marketers double-check when they’re prepping their Black Friday promotions?
QUICK TAKES
15+ years of experience, 1 minute of video
Each week, Keith will be sharing his “quick takes” on Black Friday trends, promo pet peeves, and the essential elements of any successful Black Friday event.
Part 3
How to track and troubleshoot your funnel
Make data-driven Black Friday decisions.
Happy Hour Analytics
Inside Black Friday analytics: From Beginner to Master
How accurate and complete are your Black Friday analytics? SegMetrics’ Keith and Scott map out how Black Friday marketing analytics shifts from beginner- to master-level.
Special Event
Webinar: Black Friday analytics in action
Join Keith Perhac, Founder and CEO of SegMetrics, as he shows how to use marketing analytics to solve the most common and challenging Black Friday questions.
Limited Time Only: Optimize your Black Friday marketing with SegMetrics
Sign up for a 14-day free trial of SegMetrics today and lock in 30% off for three months. And if you join our Intelligence tier with an Annual plan — perfect for Black Friday — we’ll build a custom Black Friday dashboard for you!
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Why SegMetrics?
Find the hidden profits in your marketing.
DIAGNOSTIC SEGMENTATION
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Finally, a trustworthy, full-funnel, single source of truth for your marketing.
Customer and Community Voices
Join 3000+ happy marketers and advertising agencies
Barry Hott
@binghott
I don’t care what people use, but think everyone should use something more than basic GA data.
Zach Moreno
@ZachInSpace
With SegMetrics we were able to reduce our cost per acquisition by over 90%!
Liana Ling
@theleadgenqueen
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
Troy Buckhold
Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.
˗ˏˋ Jesse Hanley ˎˊ˗
@jessethanley
We integrate with SegMetrics now for those who want more advanced data. Team there is boss.
Aaron Parkinson
Agency Owner & CEO, 7 Mile Media
Our team in Seven Mile uses SegMetrics extensively with our clients. We've got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.
Michelle Araiza
@mktg_mindset
What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!
Kasim Aslam, CEO, Solutions_8
@kasimaslam
Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.
Brennan Dunn
@brennandunn
Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.
ConvertKit
Check out SegMetrics.
Reuben Gamez
SegMetrics is good
Jim Hamilton
@realjimhamilton
Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle
Wynne Pirini
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.
Gustavo Paniagua
Head of Marketing, Slidebean
Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful
Christian Lovrecich
@clovrecich
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.
Edward Haskins
I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.
Robby Miles
@RobbyMiles
Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.
Stephen Hutson
@stephen_hutson
My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.
Uplevel your Black Friday results with SegMetrics
Better data → Smarter decisions → Bigger sales.