Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
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15 Customer Touchpoints That Will Optimize Your Customer Journey

How many businesses can genuinely say they monitor their buyers across each customer touchpoint—from the first time they come across the logo to the moment they buy?

Vanessa Copley

Marketing

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Check This Out: Customer Journey Mapping with SegMetrics

In this week’s Check This Out video, we explore the world of customer journey mapping with SegMetrics. Dive into how…

Ryan Johnson

Marketer @ SegMetrics

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Check This Out: “How can I report across all my different marketing tools to get actual customer value?”

Are you struggling with data fragmentation? In the evolving world of digital marketing, piecing together the data from your marketing…

Ryan Johnson

Marketer @ SegMetrics

Article

What’s new with SegMetrics? (August ’23 Edition)

It’s time for a fresh round of SegMetrics updates. In the PNW, Summer is turning into Fall, the kids are…

Vanessa Copley

Marketing