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CallTrackingMetrics Call Funnel Sales Performance

Connect CallTrackingMetrics data to real revenue and see which calls actually drive your bottom line.

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The truth about your CallTrackingMetrics call funnel performance

CallTrackingMetrics tracks your calls, routes them intelligently, and gives you conversation analytics — but can you tie those calls to actual revenue?

SegMetrics’ CallTrackingMetrics Call Funnel Sales Performance Dashboard takes your call data beyond routing automation. See exactly how your funnel performs from first booking to final conversion, with real dollar values at every stage.

Track bookings, completions, no-shows, cancellations, and conversions. Compare lead value and customer lifetime value for prospects who book versus those who don’t — and those who show up versus those who ghost.

Stop guessing which calls matter. Start measuring revenue impact.

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Call Funnel Health
Track calls booked, completed, canceled, no-showed, and rescheduled in one view
Lead Value Comparison
See how much more valuable leads become when they book and complete calls
Channel Performance
Identify which marketing channels drive your most valuable call bookings
What's Included

The KPIs you get access to with this dashboard...

Total Calls Booked
The total number of sales calls scheduled by prospects during a specific time period
Total Calls Completed
The number of booked calls that actually took place with the prospect showing up
Total Calls Cancelled
The number of scheduled calls that were cancelled by either the prospect or sales team
Total Calls No Show
The number of scheduled calls where the prospect failed to attend without cancelling
Total Calls Rescheduled
The number of calls that were moved to a different date or time
Call Booked Funnel
A visualization showing the flow from booked calls through completion to conversion
How Many of My New Leads Have Booked Calls?
The count of new leads who scheduled a sales call
Where Are My Booked Call Conversions Coming From?
A breakdown showing which marketing channels drive conversions via the sales call funnel
Where Are My Booked Call Leads Coming From?
A breakdown showing which marketing channels drive leads via the sales call funnel
Lead Value
The average revenue potential of leads at different stages (booked vs non-booked, completed vs non-completed call)
Customer Value LTV
The lifetime value of customers who came through your call funnel (booked vs non-booked, completed vs non-completed call)
Deep Dive

Inside the
CallTrackingMetrics Call Funnel Sales Performance
Dashboard Template

Why this Dashboard
Why use the CallTrackingMetrics Call Funnel Sales Performance Dashboard?

CallTrackingMetrics excels at call routing, conversation analytics, and tracking which sources drive calls — but its reporting ends at the call level. It can’t show you whether those calls turned into paying customers or how much lifetime revenue they generated. This dashboard connects your CallTrackingMetrics data to real revenue outcomes, so you can finally measure the full value of your call funnel from first conversation to long-term customer value.

Who it's for
This dashboard is perfect for:
  • Contact centers and sales teams using CallTrackingMetrics to route and track inbound calls
  • Marketing teams leveraging CallTrackingMetrics conversation analytics to optimize campaigns
  • Sales managers who need to measure revenue impact beyond call volume and duration
  • Any business using CallTrackingMetrics routing automation as part of their sales process
What you can do
What can you do with this info?

Better data helps you optimize your sales calls funnel. If you have high bookings but low completion rates, you’ve got a show-up problem. If completions are high but conversions are low, your sales process needs work. If bookings are low but conversions are high, you’ve got a great funnel that needs more publicity.

How Often
How often should you use it?

We recommend you review this dashboard weekly to monitor call funnel health and identify trends. Sales managers and marketing teams should use it together to optimize both lead generation and conversion.

Integrations needed
What integrations do you need to use this dashboard?

The CallTrackingMetrics Call Funnel Sales Performance Dashboard requires a CallTrackingMetrics integration (to track calls and conversation data), your CRM (to track funnel stages), the SegMetrics tracking pixel, and optionally your payment processor if you collect payments outside your CRM. See our full list of integrations.

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How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

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Joanna Wiebe

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