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Microsoft Ads Campaign Performance Overview

Connect your Microsoft Ads spend to real CRM conversions — see which Bing campaigns are actually driving revenue.

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See the real ROI of your Microsoft Ads campaigns

Microsoft Ads gives you access to Bing and the LinkedIn Audience Network — but its reporting tools leave a lot on the table. You see clicks and impressions, but connecting those to actual leads, customers, and revenue requires jumping between platforms.

SegMetrics’ Microsoft Ads Campaign Performance Overview Dashboard bridges that gap. It matches your Microsoft Ads spend against real CRM conversions, so you can see impressions, clicks, and conversion rates alongside actual revenue by campaign.

If you’re leveraging Bing’s lower CPCs, this dashboard proves that strategy is paying off.

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TOFU Tracking
Monitor impressions, clicks, and conversions across your Microsoft Ads campaigns
Verifiable Ad Conversions
See all your ad sales – including real names, emails and customer journeys
Campaign Efficiency
Track CPC, CPA and conversion rates at a glance
What's Included

The KPIs you get access to with this dashboard...

Impressions
The number of times your ads were displayed to users across your ad platforms
Average Cost Per Click
The average amount you pay each time someone clicks on one of your ads
Conversions
The number of people who took a desired action (like becoming a lead) after clicking your ad
Cost Per Conversion
The average amount you spend to acquire one conversion from your ad campaigns
Spend vs Revenue by Campaign
A comparison of how much you spent on each campaign versus the revenue it generated
Ad Campaigns
Performance breakdown of your individual Microsoft Ads campaigns
Ad Sets
Performance data for the ad groups within each Microsoft Ads campaign, showing granular results
Deep Dive

Inside the
Microsoft Ads Campaign Performance Overview
Dashboard Template

Why this Dashboard
Why use the Microsoft Ads Campaign Performance Overview Dashboard?

Microsoft Ads reaches users on Bing, Yahoo, and the LinkedIn Audience Network — an audience that skews higher-income and older than Google’s. But Microsoft’s built-in reporting focuses on surface-level metrics like clicks and impressions. It can’t tell you which campaigns are generating real leads in your CRM or driving downstream revenue. SegMetrics’ Microsoft Ads Campaign Performance Overview Dashboard fills that blind spot by connecting your ad spend to actual business outcomes.

Who it's for
This dashboard is perfect for:
  • Microsoft Ads managers looking to prove ROI beyond Bing’s native reporting
  • Marketing teams diversifying beyond Google who need to justify Microsoft Ads budget
  • Agencies managing Microsoft Ads accounts who need clear performance proof for clients
  • Advertisers targeting the LinkedIn Audience Network through Microsoft Ads
What you can do
What can you do with this info?

Track your campaigns from impression to conversion. Monitor your average cost per click and make sure it stays on target. See which ad sets are converting at the rates you expect, and identify underperformers before you waste more budget. Compare spend versus revenue by campaign to understand which efforts are paying off.

How Often
How often should you use it?

Check this dashboard daily or weekly to monitor campaign performance and catch issues early. Use it to optimize your ad spend and ensure your acquisition efforts stay efficient.

Integrations needed
What integrations do you need to use this dashboard?

The Microsoft Ads Campaign Performance Overview Dashboard requires a connection to Microsoft Ads and your CRM. The SegMetrics tracking pixel is also required. See our full list of integrations.

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Get a clear read on your Microsoft Ads performance — from spend and clicks to actual pipeline revenue.

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How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

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Joanna Wiebe, CopyHackers

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

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Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

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